Management and Entrepreneurship: Trends of Development
eISSN 2522-1566 Title of the journal: Management and Entrepreneurship: Trends of Development Publisher: Zaporizhzhia National University (EDRPOU code 02125243) Frequency: quarterly Year of foundation: 2017 The scientific journal Management and Entrepreneurship: Trends of Development is included into the Ministry of Education and Science of Ukraine’s list of professional publications (category "B") according to the Decree of the Ministry of Education and Science of Ukraine № 1643 dated 28.12.2019. Scientific profile of the publication (cluster): Economic transformations, business, administration and law Specialties: C1 Economics and international economic relations; D1 Accounting and taxation; D2 Finance, banking, insurance and stock market; D3 Management; D4 Public management and administration; D5 Marketing; D7 Trade. Management and Entrepreneurship: Trends of Development (METOD) is founded by the Department of Entrepreneurship, Management of Organizations and Logіstiсs (Zaporizhzhia National University). The aim of the electronic scientific journal “Management and Entrepreneurship: Development Trends” is to promote the advancement of scientific thought and the improvement of managerial and entrepreneurial practices through the dissemination of results from fundamental and applied research in the fields of management, entrepreneurship, marketing, and administration. The journal aims to ensure timely and comprehensive access for the academic community, practitioners, and students to contemporary knowledge generated by Ukrainian and foreign scholars, thereby contributing to the integration of national science into the global scientific and informational space. Objectives of the Scientific Journal: To publish the results of scientific research on issues of management, entrepreneurship, marketing, logistics, innovation, and sustainable development. To promote scientific discussion, exchange of experience, and the formation of professional communities in the field of management and administration. To support young researchers, postgraduate students, and practitioners in publishing the results of their studies. To popularize modern scientific approaches, concepts, and models of enterprise management in the context of digitalization and globalization of the economy. To deepen international scientific cooperation and strengthen the integration of Ukrainian management science into the global academic environment. To provide open access to scientific information in order to support educational programs and improve the quality of management education. The journal is indexed by academic databases and search engines: ULRICHS WEB GLOBAL SERIALS DIRECTORY, INDEX COPERNICUS, DOAJ, ERIH PLUS, СrossRef, GOOGLE SCHOLAR. "Management and Entrepreneurship: Trends of Development" on the ICI World of Journals (Index Copernicus International). "Management and Entrepreneurship: Trends of Development" on the DOAJ (Directory of Open Access Journals). "Management and Entrepreneurship: Trends of Development" on the European Reference Index for the Humanities and the Social Sciences (ERIH PLUS) "Management and Entrepreneurship: Trends of Development" on the GOOGLE SCHOLAR. "Management and Entrepreneurship: Trends of Development" on WorldCat. "Management and Entrepreneurship: Trends of Development" on the CrossRef. "Management and Entrepreneurship: Trends of Development" on Open Ukrainian Citation Index. "Management and Entrepreneurship: Trends of Development" on the Vernadsky National Library of Ukraine website. The journal issues research and review articles to promote the exchange of knowledge and experience among academicians, scholars and practitioners in the field of management and entrepreneurship. METOD publishes four issues per year and welcomes original articles and submissions from scholars and practitioners on all aspects of management and entrepreneurship in Ukrainian, English and German, which have not been previously published in their current or substantially similar form. The periodical is issued on the resolution of the academic council of Zaporizhzhia National University. SCOPE/COVERAGE Economics; Accounting and Taxation; Finance, Banking and Insurance; Management; Public Administration; Marketing; Entrepreneurship, Trade and Exchange Activities; Logistics and Supply Chain Management. All articles are checked for plagiarism by the means of strikeplagiarism.com service to achieve authenticity of the texts. Articles are accepted on a regular basis. Schedule of publication for 2026: Issue 1 (35) - 20/03/2026; Issue 2 (36) - 20/06/2026; Issue 3 (37) - 20/10/2026; Issue 4 (38) - 20/12/2026. All the content of the journal is freely available.
International transport logistics: managerial decision-making under armed conflicts and economic sanctions
The article provides a comprehensive analysis of international transport logistics through the lens of managerial decision-making under the conditions of armed conflicts and economic sanctions. It highlights how geopolitical disruptions fundamentally reshape the configuration of global supply chains, leading to rerouting of transportation corridors, a significant increase in logistical costs, heightened security threats to carriers, and destabilization of established trade networks. The study emphasizes that these challenges require proactive and well-structured managerial responses aimed at mitigating risks, ensuring continuity of operations, and maintaining competitiveness in international markets. The research investigates the transformation of transport and logistics systems by examining both external constraints – such as the destruction of infrastructure, blockade of maritime ports, and restrictions in access to foreign markets – and internal managerial factors, including the ability of companies and governments to adapt their strategies to rapidly changing conditions. Special attention is given to the role of managerial decisions in enhancing the resilience of logistics systems by diversifying transport corridors, integrating digital monitoring and risk management tools, strengthening cross-border cooperation, and promoting the development of regional transport alliances. The article also proposes a set of recommendations for policymakers, logistics operators, and international organizations on how to design adaptive strategies that balance efficiency, security, and sustainability of transportation in crisis environments. These recommendations include the introduction of flexible route planning, investment in multimodal infrastructure, fostering innovation in digital logistics platforms, and aligning national regulatory frameworks with international legal instruments. By addressing these issues, the study contributes to the academic debate on transport logistics resilience and provides practical guidance for supporting international trade and economic stability in periods of geopolitical turbulence. JEL Classification: F51, F52, L91, R41, R42
logistics, international transport operations, managerial decisions, armed conflicts, economic sanctions, transport corridors, global supply chains, risks, infrastructure resilience
Copyright (c) 2025 Management and Entrepreneurship: Trends of Development http://creativecommons.org/licenses/by/4.0
The influence of modern PR technologies on enhancing the competitiveness of a trade enterprise
The article examines the role of modern PR technologies in ensuring the competitiveness of enterprises. Competitiveness is defined as the ability of an enterprise to function effectively, adapt to dynamic changes and ensure stable growth of market share. Modern PR tools are systematized and their impact on the competitiveness of a trading enterprise is determined. The strategic management function in the modern sense belongs to PR. This will allow the formation of long-term relationships with stakeholders, increase reputational capital and create intangible assets of the enterprise. A model of the impact of modern PR technologies on the competitiveness of a trading enterprise is built. Integrated indicators of the competitiveness of leading domestic trading enterprises using PR tools are calculated. Integration of PR technologies into the competitiveness management system contributes to increasing customer loyalty, strengthening a positive brand image and forming sustainable competitive advantages in the long term. The purpose of the article is a comprehensive study of the impact of modern PR technologies on the competitiveness of a trading enterprise and an analysis of their role in the formation of an effective corporate communications system. Methodology: a method of cognition based on a systemic approach, the principle of complexity and consistency in the cognition of economic phenomena and processes, empirical research with consumer surveys and analysis of open data of trading enterprises, an integral-analytical method, a graphical method. The results of the study showed that an effective combination of traditional and digital PR tools significantly affects the competitiveness of the enterprise, increasing brand recognition, the level of customer loyalty, market share and the effectiveness of communication campaigns. JEL Classification: M31, M37, L81, M21
Entrepreneurship, Trade and Exchange Activities
public relations, PR technologies, PR tools, communication, enterprise competitiveness, competitive advantages, trading enterprise
Assessing the impact of “one degree, one start-up” initiative on the entrepreneurial mindset: evidence from Djillali Liabes University
The purpose of this study is to assess the impact of the “One Degree, One Start-up” initiative, implemented by the Algerian government under Ministerial Decree No. 1275, on the development of entrepreneurial mindset among students through their final projects at Djilali Liabes University. This initiative is principally operationalized through the pivotal role of university incubators, which provide structured and supervised entrepreneurial support. Methodology: This study adopts a quantitative research approach. Data were collected through a structured survey distributed to 65 participants, consisting of Bachelor’s (3rd year) and Master’s (Master 2) students whose final-year projects were incubated as part of the initiative and awarded the “Innovative Project” label. The collected data were analyzed in a two-step statistical analysis. First, SPSS was used to perform descriptive statistics and preliminary tests to examine the reliability and validity of the measurement instrument. Second, SmartPLS was employed for advanced statistical modeling, particularly for testing the structural relationships between the variables of the study. The research findings show that the intensity and quality of entrepreneurial support provided by incubators—including training, access to resources, mentoring, networking, and administrative support have a positive and significant impact on the three dimensions of entrepreneurial mindset: the cognitive dimension (self-efficacy, creativity, recognition of opportunities, decision making), the behavioral dimension (initiative, leadership, networking skills, executive capacity), and the emotional dimension (motivation, resilience, proactivity, optimism). The result also show that the incubator has become a laboratory for entrepreneurial learning, shaping mindsets that can endure far beyond the incubation experience. JEL Classification: L26, I23
government initiative, entrepreneurial mindset, university incubators, entrepreneurial support
Effectiveness assessment of adapted business processes in the context of digital transformation
The article explores the theoretical and methodological principles of assessing the effectiveness of business processes of organizations in the context of digital transformation. The proposed research topic allows us to assert that assessing the real effectiveness of adapted business processes in the context of digital transformation is a complex multi-level task, since it covers various aspects of the organization's activities: economic, informational, technological, financial, organizational and social The article determines that digitalization creates a new management paradigm, in which data, analytics and technological innovations become the key resource. It is substantiated that traditional financial indicators do not fully reflect the real impact of digital changes on the organization, since the effectiveness of digital processes is multidimensional. A systematic approach to assessing the effectiveness of adapted business processes is proposed, which combines quantitative and qualitative methods of analysis. Using the specifics of the system approach, it is possible to study the patterns, methods and techniques of forming complex objects, which are the business processes of organizations in the context of digital transformation. The article determines that the implementation of the set goal will contribute to the formation of a comprehensive approach to measuring the efficiency of business processes, will provide the possibility of operational management of digital transformations and will increase the competitiveness of organizations in the digital economy. It is proved that to ensure the objectivity of the results of the efficiency assessment, it is necessary to use combined approaches that combine quantitative and qualitative methods; the consequence of such a synergistic approach is the formation of a more complete picture of the efficiency of transformational changes. It is noted that it is advisable to use an integral indicator of the efficiency of digital transformation, which is based on the weighting coefficients of the significance of individual indicators. The article substantiates the need to include in the assessment not only economic, but also organizational, social and technological aspects that reflect the level of adaptability and digital maturity of the organization. It is determined that the efficiency of digital transformation should be assessed as a continuous process integrated into the strategic management system that ensures sustainable development and competitiveness of organizations. JEL Classification: M15, O33, D24, L86, M11
efficiency, business processes, digital transformation, adaptation, digital maturity, performance indicators, integrated assessment, performance management
Modern business trends in Ukraine and their impact on the HR-management system
Business in Ukraine is undergoing profound transformations driven by the war, integration with the European Union, and rapid digitalization, which together create a new context for business development and human resource management. These changes have introduced both critical challenges and unique opportunities, making the examination of their impact on personnel management systems highly relevant. The purpose of this research is to explore current trends in Ukrainian entrepreneurship and to analyze their influence on human resource management, with particular emphasis on labor shortages, workforce migration, mobilization, and the adaptation of HR practices under unstable conditions. The study focuses on the interconnection between entrepreneurial transformation and human capital management strategies within the Ukrainian business environment. The methodology is based on systemic and comparative analysis, combined with the synthesis of statistical data, legislative changes, and case studies of Ukrainian enterprises. The findings highlight several key trends: the growth of start-ups and social enterprises, the increasing significance of the IT sector, and the expansion of remote and hybrid business models. These developments have direct implications for HR management, which must prioritize the recruitment and retention of qualified personnel, the support of employees’ psychological resilience, and the implementation of flexible and digitalized forms of work organization. The results confirm that effective human capital management has become a decisive factor for competitiveness and business continuity in wartime Ukraine. The research is significant both scientifically and practically, as it provides a comprehensive perspective on entrepreneurship and HR management under systemic instability and offers practical approaches for strengthening business resilience and competitiveness during the war and in the post-war recovery. JEL Classification: L26, M12, O15
entrepreneurship, human resources management, business development, entrepreneurship trends, human resources, human resources strategy
Identification and management of financial business risks at machine-building enterprises in Ukraine as a component of ensuring economic security
The article is devoted to the formation of new scientific solutions to increase the efficiency of identifying and managing financial business risks at machine-building enterprises in Ukraine. It has revealed the scientific and practical necessity of enhancing the efficiency of financial business risk management at Ukrainian machine-building enterprises, in the context of ensuring a sufficient level of economic security and resilience for machine-building business entities in the country. The aim of the article is to identify ways to improve the efficiency of financial business risk management at machine-building enterprises in Ukraine within the framework of ensuring the economic security of machine-building business entities in the country. Methodology: A set of general and specific methods has been applied at both empirical and theoretical levels. These include the method of content analysis for the study of scientific issues in the field of financial business risk management, as well as for determining the essence of the terms "risk" and "financial risk of the enterprise"; the analysis method for determining trends and features of financial business risk management at machine-building enterprises in Ukraine; the synthesis method for determining the relationship between financial business risks, economic security, resilience, anti-crisis management (anti-crisis financial management - adaptive management) at the enterprise; methods of induction and deduction for developing a scheme of managerial influences aimed at increasing the efficiency of financial business risk management at machine-building enterprises in Ukraine, as well as procedures for assessing financial business risks for Ukrainian machine-building business entities; and the methods of systematization, grouping, and logical generalization to organize information and formulate the conclusions and scientific proposals of the article. Results: ways to improve the efficiency of financial business risk management at machine-building enterprises in Ukraine within the framework of ensuring the economic security of machine-building business entities in the country. JEL Classification: L20, L64, M21
adaptive management, anti-crisis management, economic security, machine-building enterprises, management, financial business risks, financial results
Leadership in the era of digital transformation through the integration of modern management technologies and time management in the manufacturing sector.
The article examines the transformation of leadership in production management under the influence of digital technologies, automation, and modern time-management systems. Digital transformation fundamentally reshapes managerial roles, strengthening the importance of data-driven decision-making, process transparency, and rapid adaptation to dynamic production environments. New leadership competencies—such as digital literacy, the ability to work with analytical tools, and the use of agile and flexible management methodologies—become essential for ensuring organisational effectiveness and maintaining competitiveness. The purpose of the study is to justify the role of modern management technologies and digital time-management tools in forming effective leadership models within industrial enterprises. The research methodology integrates the analysis of scientific publications on digital transformation and leadership development, a systems approach to identifying links between technological innovations and team performance, as well as comparative and structural analysis of management practices in leading manufacturing companies. The study demonstrates that digitalisation enhances the value of adaptive, transformational, and service-oriented leadership connected to project-management platforms, productivity-monitoring systems, artificial intelligence applications, and time-optimisation algorithms. It is shown that the integration of technological solutions with time-management approaches creates a new model of leadership effectiveness, characterised by accelerated communication, the automation of routine tasks, optimisation of workloads, and improved coordination of production processes. The practical significance of the research lies in the potential to apply these approaches to increase productivity, strengthen digital competencies among leaders, support continuous improvement, and promote an innovative organisational culture within industrial environments. JEL Classification: М11, М12, М15, О32, О33
leadership, digital transformation, production management, time-management, managerial technologies, automation, digital competencies
Features of small business management: current challenges in Ukraine
The article is devoted to a comprehensive analysis of the current state of state governance of Ukraine's construction industry in the context of global economic transformations and the identification of key problems that hinder the effective functioning of this sector. The purpose of the study is to identify the main challenges in the system of state regulation of the construction sector and to develop practical recommendations for its improvement, taking into account modern technological and economic changes. The methodological basis of the research is built on the combination of systemic, comprehensive, and interdisciplinary approaches, which allows for an in-depth and well-reasoned analysis of the mechanisms of state governance of the construction industry under conditions of global economic transformation. The article provides a thorough analysis of the features of state governance of the construction sector of Ukraine in the context of digitalization and global economic changes. The main problems of state regulation of the construction industry are outlined, including: fragmentation of the legal and regulatory framework, lack of regulation of permit and approval procedures, absence of a unified national recovery policy, issues in urban planning, weak quality control in construction, shortage of qualified personnel in public administration, lack of transparent project monitoring, low level of digitalization in governance, the sector’s investment vulnerability, and insufficient consideration of environmental and social risks. Special attention is paid to the role of digital technologies in transforming the system of regulation of the construction industry. The article highlights the pathways for the digitalization of permit procedures, ensuring transparency and reducing corruption risks, and emphasizes the importance of cybersecurity and data protection. The practical aspect of the study lies in substantiating the need for comprehensive reforms in state governance of the construction sector, aimed at increasing the industry's investment attractiveness and stimulating the introduction of innovations. JEL Classification: H70, М 13, O18, Q01, R51, R58
state governance, construction industry, economic transformations, digitalization, management mechanisms
Models of digitalization of recruitment processes in the public administration system: conceptual-philosophical and applied aspects
The digitalization of recruitment processes is becoming a key factor in the transformation of public administration, enabling the modernization of outdated approaches to personnel selection and enhancing the efficiency of the civil service. Therefore, purpose of this study to summarize the leading international models of digital recruitment and to develop an integrated concept that combines technological, procedural, ethical, and social principles to improve the effectiveness of human resource management in the public sector. The research methodology is based on a comparative-analytical approach to modern digital recruitment models proposed by foreign experts. Additionally, methods of system analysis, modeling, deduction, generalization, and regulatory-legal analysis of Ukrainian legislation were applied. This methodological framework made it possible to construct a synergistic model of adapted digital recruitment suitable for Ukraine’s institutional context. The research findings of the study revealed that existing models tend to focus on specific aspects such as technical security, sustainable development, algorithmic neutrality, or analytical typology. In response, the «Ukrainian Resilience-Oriented e-Recruitment Model» was developed to ensure replicability of recruitment competitions across regions, enable remote verification of candidate’s education and experience, eliminate subjective evaluations, and create equal access opportunities for citizens including veterans, internally displaced persons (IDPs), and young professionals. Its structural logic envisions interaction with state registers, AI-based resume parsing systems and ESG modules for assessing motivation and value orientation of candidates. Value of the research of the study lies in the fact that the «Ukrainian Resilience-Oriented e-Recruitment Model» has the potential to transform digital recruitment into an open personnel ecosystem of Ukraine within the framework of public administration. JEL Classification: H83, J45, O38
digital recruitment in public administration, algorithmic candidate assessment, HR platforms, artificial intelligence, sustainable digital recruitment model
Strategy for reducing inventory turnover in a manufacturing enterprise
Manufacturing companies wanted to shorten the holding time and increase the turnover without service. This article synthesizes evidence of fifteen colleagues of studies to identify strategies that reduce DIO (DIO) of the day and improve stock turnover (IT). Directed by structured discovery and transparent inclusion criteria we review strict, empirical, field analysis, slim storage and lack of waste, modified smoothed MRPs and orders, adjournment, suspension, vertical integration, vertical integration, vertical integration and surprise. The data was extracted on the design, reference, matrix and effects; The quality of the study and the risk of distortion was evaluated. The synthesis of legends, a supplement where the measures were comparable, indicate continuous DIO sections from lean implementation and removal of warehouse waste, reduce variability in storing policies with other benefits. Integration and information strengthen the effects of visibility; On the other hand, configuration warehouses "very oak" risk, especially under unstable demand. The slight results of the industry and the fixed scale and the inequality in the range of metrics are estimated. The consequences are practical: segment of SKU, a few slender flows with disciplined rules of safety tracks, stabilization of commands by adapting MRP and expanding cooperation upstream. The boundaries include the measurement of the non -ecosity and potential distortion of the publication. In the end, we closed the implementation plan and proposed a proposal for the cause to separate the power of the mechanism in future research. JEL Classification: M11 L23 D24
inventory turnover (DIO), lean warehousing, Just-in-Time (JIT), supply chain integration
Total quality management and customer service efficiency in selected energy organizations in Nigeria
The research examined the effect of total quality management on customer service efficiency in two selected energy organizations in Nigeria. The study sought to establish the effects of customer focus, continuous improvement, and process management as dimensions of total quality management on customer service efficiency in the sampled organizations. The population of the study were the employees of both organizations. A combination of purposive, stratified and convenience sampling approaches was employed in this study. The representativeness of the sample was assured by engaging stratified sampling wherein we ensured that the respondents were from across the various strata of both organizations in the three cities of interest. A properly structured questionnaire was used as the survey instrument and a total of 360 copies of the research instrument were distributed to the two organizations across the three cities. A response rate of about 75% was obtained as only 273 copies of the instrument were returned and found usable. The hypotheses were tested using regression analysis. The result confirms that there is a significant positive effect of customer focus, continuous improvement, and process management as dimensions of total quality management on customer service efficiency in both organizations. The study recommended that policies and practices that facilitate customer focus, continuous improvement, and process management should be encouraged to improve customer service efficiency in the organizations. JEL Classification: M10, M11, M30
customer focus, continuous improvement, process management, total quality management, customer service efficiency
Development of modern methodological approaches to assessing the economic security of enterprises
The article is devoted to the formation of new scientific methods necessary for developing modern methodological approaches to assessing the economic security of enterprises. This need is especially important given the increasing economic challenges faced by Ukrainian businesses. The scientific and practical necessity of improving the efficiency and effectiveness of economic security management at Ukrainian enterprises has been revealed. The study has also highlighted the key importance of assessing the economic security of enterprises for increasing the resilience of Ukrainian businesses and stimulating the transition to a sustainable development model for the country's economic entities. The aim of the article is to identify ways to develop modern methodological approaches to assessing enterprise economic security. Methodology: A set of general and specific methods has been applied at both empirical and theoretical levels. These include the method of literary analysis to study scientific issues in the field of assessing the economic security of enterprises; methods of induction and deduction to determine the key components of the process of ensuring economic security at Ukrainian enterprises; the benchmarking method for providing critical characteristics to the existing methodical approaches to assessing the economic security of enterprises; methods of analysis and synthesis to form a set of requirements for modern methodical approaches to assessing the economic security of enterprises; methods of systematization, grouping and logical generalization for systematization of information, formation of conclusions and scientific proposals of the article. Results: ways for developing modern methodological approaches to assessing the economic security of Ukrainian enterprises have been identified. Also, the research has determined the key elements involved in creating contemporary methodological approaches for assessing the economic security of enterprises. JEL Classification: D21, L21, M13, М21.
economic security, methodological approach, enterprise, assessment, evaluation
Fostering synergy through diversity in multinational project management
The aim of the study is to analyze the influence of pluralism business context, namely overcoming diversity challenges in international project teams. The specific paper objectives are to review the existing approaches to the concept of diversity; to analyze the concept of diversity management; to outline the possible solutions for achieving the synergetic effect in local operating practices with the purpose of improving business performance of multinational teams. Methodology. The research is an investigation of existing practices aimed at acquiring additional knowledge or idea to raise the level of an existing understanding of the problem of managing cultural diversity in multinational business context. The process for this study has involved a combination of research, synthesis and analysis. Findings. Effectively managing cultural diversity in multinational projects enhances innovation, problem-solving, and decision-making while fostering employee engagement and organizational cohesion. Inclusive organizational cultures that value diverse perspectives support structural and informal integration of minority members, improve talent attraction and retention, and strengthen corporate reputation and financial performance. Applying cultural frameworks such as Hofstede’s, Hall’s, and Trompenaars’ dimensions enables managers to understand team behaviors and tailor strategies to diverse workforces. By addressing challenges such as communication barriers, conflicts, and differing work styles through cross-cultural training, inclusive leadership, and flexible project management, organizations can transform diversity into a strategic advantage, aligning individual and organizational goals and supporting sustainable global operations. JEL Classification: F6, M1, M5
diversity, management of international projects, inclusive organizational culture
Problems of tourism business development in Ukraine: a regional aspect
The article is devoted to the development of new scientific solutions to identify key challenges related to the tourism business in various parts of Ukraine. It also explores potential ways to solve the problems of tourism entrepreneurship development in the regions of the country amid rising military risks, as well as the transition to a post-industrial development model and acceleration of European integration processes. The research identifies the main trends in tourism development across the country and Ukrainian areas since 2014. Besides, it reveals the benefits of tourist business development for the country as a whole and the individual Ukrainian regions. The article aims to develop a set of measures to foster tourism entrepreneurship in the regions of Ukraine during the ongoing war and after the end of hostilities in the country, based on the analysis of how the tourism sphere has functioned across Ukrainian regions since 2014, as well as the identification of the key problems that the regional tourism business of the state faces. Methodology: a set of general and specialized methods was used at the empirical and theoretical levels. These include: literary analysis to examine foreign and Ukrainian scientific contributions in the field of regional tourism business; historical and comparative assessment to identify trends and features of tourism business development across regions of Ukraine and in the country as a whole since 2014; comparative method to determine the key problems that prevent the realization of tourism business potential in the regions of Ukraine; inductions and deductions to identify the benefits that the tourism business development in the regions brings to the state, individual regions, and the population of the country (regions of the country); logical generalization and scientific abstraction to formulate a set of measures for the tourism entrepreneurship fostering in Ukrainian regions during the war and after the end of hostilities in the country; methods of systematization, grouping and logical generalization to organize information, develop conclusions and scientific proposals of the article. The article employs system-functional, historical, and systemic approaches to reveal and address the problems of tourism entrepreneurship development in Ukraine's regions during the ongoing war and in the aftermath of the country's hostilities. Results: a comprehensive set of tourism entrepreneurship development measures in the regions of Ukraine during wartime and after the cessation of hostilities has been proposed. JEL Classification: L20, L80, L84
military risks, tourism enterprises, post-industrial transformation, problems, regions of the country, tourism business in the regions of the country
Analysis of the current electric motor market in Ukraine: formation, assessment, perspectives
This article presents a comprehensive analysis of the current electric motor market in Ukraine, what is the object of research, covering its formation, major trends, assessment of the current status, and development prospects. Special emphasis is placed on the impact of economic factors and global trends on the market structure and competitiveness. The role of domestic manufacturers, import partners, and consumers in shaping supply and demand for electric motors is examined. The impact of martial law on the electric motor market in Ukraine has been studied, which is manifested in a sharp drop in the total market volume (by ~50% in 2022); an increase in prices (over 30%); a decrease in the share of the domestic manufacturer (up to 70%). A cardinal change in the demand structure in favor of the defense sector is also observed. Key areas for further sector development are identified. The findings aim to support businesses, and researchers in making strategic decisions amid rapid economic and technological transformations. The research methodology was a comprehensive analysis of statistical data for the period from 2019 to 2024, which are freely available. Thus, the subject of research became statistical data that characterize the electric motor market and its changes. The study examines the economic condition of the industry, analyses domestic and foreign manufacturers, and assesses the structure of domestic consumption of the electric motor. We analysed the development trajectory of the industry and the growth potential of this sector of the national economy. The scientific significance of the work lies in its ability to inform and improve promising investment projects aimed at developing the electric motor market and restoring the industry. The value of the study lies in the fact that it emphasises the importance of attracting international grants and implementing comprehensive state policies that must be implemented with a long-term perspective. JEL Classification L10, L68, O40.
economy, market structure, strategy, electric motors, demand, comparative analysis, innovation
Analysis of ecological tourism in the European union: strategic guidelines for development
The purpose of the article is to identify the key factors that determine the dynamics of ecotourism development in the European Union and to define strategic guidelines for the formation of an effective regional policy in this area. The methodological basis of the study is formed by general scientific and special methods of economic theory, in particular, statistical and information reports of the EU, IMARC Group and Booking.com on sustainable travel and ecotourism. Research results: The identified behavioural changes after COVID-19, regional and demographic differences in tourist preferences, as well as the level of information availability, allowed us to formulate strategic guidelines for the development of ecotourism in the EU. Factor analysis has confirmed that the success of ecotourism is significantly influenced by such factors as the availability of financial support, digitalisation of tourism services, certification of services, infrastructure accessibility and the level of environmental awareness. The proposed strategic guidelines can enhance the effectiveness of sustainable tourism policy through support for local businesses, personalised communication campaigns, and increased transparency of environmental standards. The results of the study can be used to develop regional roadmaps for ecotourism development, optimise the use of European programmes (Interreg, LIFE, Horizon Europe, ERDF), and intensify cluster development in the tourism sector. For Ukraine, which has suffered significant losses in ecotourism due to the war, the study provides a methodological basis for assessing the potential of regions, identifying priorities for post-war recovery and integration into the EU green space. The application of the factor approach will ensure the validity of management decisions in the field of sustainable tourism. JEL Classification: Q 1, Q 26, L 83, R 58.
ecological tourism, European Union, strategic guidelines, development
Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0
Beyond structure: integration of organization theory and organizational design for strategic flexibility
In today's turbulent and digital transformation environment, traditional approaches to organizational design that focus on formal structures are increasingly proving insufficient to ensure strategic flexibility of enterprises. At the same time, the provisions of Organization Theory offer a deeper explanation of behavioral and institutional mechanisms, but remain fragmentarily integrated into management practice. The article attempts to synthesize these two planes – scientific and applied – by developing a conceptual framework “beyond structure”, which goes beyond the traditional idea of the organizational chart as the main adaptation tool. The authors focus on the key contradictions of modern organizational design: finding a balance between stability and adaptability, form and mechanisms, static “fit” and dynamic “fitness”. The vision of strategic flexibility is proposed as the ability of an organization to quickly reallocate resources, reduce the decision-making cycle, scale innovations and maintain manageability in the process of change. The article identifies micromechanisms that mediate this process: role design, coordination protocols, information flow architecture, decision-making rights distribution, and digital infrastructure. The practical value of the study lies in the formation of a toolkit for managers that allows them to diagnose “rigidity nodes,” apply design principles to increase flexibility without radical restructuring, and integrate scientific insights from Organization Theory into specific management practices. The theoretical significance lies in the development of an interdisciplinary approach to organizational design that takes into account the dynamics of the environment, microfoundations of adaptation, and digital architecture as a basic element of modern organizational systems. JEL Classification: L2, L21, L22, M1, M10
organization theory, organizational design, strategic flexibility, adaptability, digital transformation, ambidexterity
Approaches to digitalization and optimization of logistics
The pace of digital transformation in freight transport is no longer set by hardware cycles or cloud pricing, it is limited by the lenses through which managers view their own processes. This study therefore asks a deceptively simple question: what combination of design choices actually converts advanced logistics technology into measurable performance gains for small- and mid-sized carriers? A purposive meta-synthesis of twelve peer-reviewed empirical investigations published from 2019 to 2025 is combined with a multi-case analysis covering forty United States trucking firms that adopted the OnLogix and Excel Logistics platforms. The sequential mixed-method design first extracts effect sizes for key technologies-digital twins, IoT sensing, blockchain registries, generative-AI routing-then traces how those tools behaved once nested inside real organisations. Quantitative evidence shows an average forty-five per cent improvement in dispatch accuracy and a sixty per cent cut in back-office cost when automation displaced repetitive clerical work rather than merely supporting it. Qualitative pattern-matching, meanwhile, uncovers a layered blueprint that privileges modular roll-outs, zero-touch data capture, and “office-as-a-service” outsourcing, all scaffolded by hybrid technical–consulting support, organisations that engaged all layers reached full payback in under eleven months, twice as fast as partial adopters. By re-framing implementation as an iterative socio-technical journey rather than a one-shot system drop-in, the article advances logistics-4.0 theory and supplies practitioners with diagnostic cues-data maturity, capital latitude, cultural readiness-that can be used to sequence future investments. The roadmap is portable beyond the United States and is already being piloted by early movers in Eastern Europe, suggesting its relevance for global supply-chain resilience. In sum, the research links scattered technological promises to an actionable, evidence-based pathway toward lean, autonomous, and scalable logistics operations. Future work will extend the dataset longitudinally, tracking how learning curves, workforce redeployment, and carbon metrics co-evolve as additional automation layers come online in practice. JEL Classification: R41 O33 L86
logistics digitalisation, Logistics 4.0, modular architecture, zero-touch automation, office-as-a-service, socio-technical alignment, supply-chain optimisation, freight efficiency
Structural changes in the assets of Ukrainian enterprises under the transformation of goods and resources markets
The article is devoted to the formation of new scientific decisions on the study of the peculiarities of asset management in Ukrainian enterprises under the conditions of transforming goods and resource markets (global, international, and, in particular, national, sectoral, and regional). The scientific and practical necessity of intensifying the processes that increase the adaptability, flexibility, and efficiency of business in Ukraine through effective asset (property) management within the framework of transformational processes occurring in goods and resource markets has been revealed. The aim of the article is to identify ways to improve the efficiency of asset management in Ukrainian enterprises under the conditions of transforming goods and resource markets (global, international, and especially national, sectoral, and regional). Methodology: A set of general and specific methods has been applied at both empirical and theoretical levels. These include the method of literary analysis to study scientific issues in the field of asset management by business entities; the method of analysis to identify trends and features of managing assets (property) in general, and non-current and current assets in large, medium, small, and micro-enterprises in Ukraine; the method of synthesis to determine the problems of managing assets (property) in general, as well as non-current and current assets in large, medium, small, and micro-enterprises in Ukraine; the methods of induction and deduction to develop a set of recommendations for enhancing the adaptability, flexibility, and effectiveness of businesses in Ukraine in the context of asset (property) management in the context of the transformational processes that take place in goods and resource markets; and the methods of systematization, grouping, and logical generalization to organize information and formulate the conclusions and scientific proposals of the article. Results: ways to improve asset management efficiency in Ukrainian enterprises have been identified in the context of market transformations in goods and resources (global, international, and especially national, sectoral, and regional). JEL Classification: D21, L21, M13
assets, industry markets, non-current assets, current assets, goods and resources markets, management
Entrepreneurial ecosystem as a multilevel system of socio-economic development: theoretical analysis and typological approaches
The article examines the entrepreneurial ecosystem as a complex and adaptive system that integrates institutional, social, cultural, infrastructural, and network components. This multifaceted perspective underscores that the ecosystem is not limited to the actions of individual entrepreneurs but is profoundly shaped by dynamic interactions among various actors, including entrepreneurs, government bodies, educational organizations, financial institutions, and both local and global communities. The increasing relevance of this topic stems from the broader academic recognition that sustainable entrepreneurship depends on systemic influences and collaborative networks as much as personal initiative. The main objective of the paper is to provide a thorough analysis of contemporary theoretical approaches to defining entrepreneurial ecosystems, delineate their core structural elements and stages of evolutionary development, and to organize and classify prevalent models found in both international and Ukrainian contexts. The study’s methodological framework employs an interdisciplinary toolkit, combining systems thinking, evolutionary theory, and institutional analysis, to facilitate a holistic examination of the ecosystem’s characteristics and functioning. A critical distinction is drawn between state-driven and network-based ecosystem models and their respective impacts on fostering innovation, nurturing an entrepreneurial mindset, and generating social value. Furthermore, the article introduces a nuanced typology of ecosystem structures, considering sources of initiative, levels and mechanisms of support, the degree of social orientation, and measurable outcomes. Special attention is devoted to the Ukrainian experience, offering illustrative examples of regional initiatives, their adaptability, and prospects for scaling and co-evolution. In conclusion, the author stresses that successful entrepreneurial ecosystems are context-dependent and require strategic management tailored to local resources, culture, and socio-economic realities to drive sustained innovation and competitiveness. JEL Classification: L26, M13, O18, R11
entrepreneurial ecosystem, institutions, co-evolution, adaptability, social value, innovation, ecosystem typology
Entrepreneurial leadership and workforce efficiency among micro-enterprises (MES) in Southwest, Nigeria
In the manufacturing sector, entrepreneurial leadership particularly in micro-enterprises is believed to have a major impact on workers’ efficiency, boosting output and performance. However, the majority of Nigerian micro-businesses seem to have inefficient employees, which has an impact on the business's overall success. Micro-businesses in southwest Nigeria need a way to boost employees’ productivity and boost overall performance, and this can be achieved through entrepreneurial leadership. This study's primary goal is to investigate how workforce efficiency in micro-enterprises in Southwest Nigeria is affected by entrepreneurial leadership. The study employed a cross-sectional survey research approach. 398 respondents were chosen for the study using convenient and purposeful sampling approaches. A closed-ended questionnaire was used to collect the data, and PLS-SEM was used for analysis. A t-value of 7.40 and a p-value of 0.000 indicate that the results demonstrated that entrepreneurial leadership significantly affects the workforce efficiency among micro-enterprise owner-managers in Southwest Nigeria's manufacturing sector. According to the study's findings, micro-business owners and managers who value and embrace entrepreneurial leadership will be able to stay ahead of the curve in terms of consumer trends and shifts, carve out distinctive niches in crowded markets, and maintain workforce efficiency; all of which are critical components of a firm's competitiveness. The study suggests that in order to face dynamic global business issues and maintain market competitiveness, companies should support entrepreneurial leadership as a contemporary and millennium idea that would enhance workers’ performance effectively and efficiently. JEL Classification: L26, J24, M12, O15
entrepreneurial leadership, workforce efficiency, micro-enterprises (MEs)
A comparative review of the national innovation framework in Africa: case study of Mauritius and South Africa
The current study analyses the National Innovation Frameworks adopted by two strong African economies, namely Mauritius and South Africa. These frameworks have been strategically developed to boost economic growth by fostering a culture rooted in innovation, creativity, and excellence. Recognising the increasing importance of knowledge-based economies, both countries have sought to position innovation at the core of their development agenda, ensuring long-term competitiveness in a globalised world. The study goes beyond a descriptive comparison by critically examining the overall justification for engaging in such innovation frameworks. It explores how innovation contributes not only to economic performance but also to addressing broader societal challenges such as employment creation, social inclusion, and sustainable development. In addition, the research develops a clear understanding of the contextual differences in the design and implementation of innovation approaches in Mauritius and South Africa, recognising that unique historical, institutional, and economic contexts influence their policy priorities and execution. A qualitative research approach is adopted, using a multi-case study method supported by directed content analysis. This methodology enables a systematic and in-depth exploration of the similarities and contrasts between the two national frameworks. The findings are highly relevant to policymakers, practitioners, and academics, as they shed light on the innovation pathways, drivers, and influences that can enhance economic growth and national resilience. The study also highlights the value of innovation-led strategies in enabling African economies to move up the global value chain and sustain long-term development. JEL Classification: O31, O32, O38, O57
innovation, comparative review, innovation framework, excellence, economic growth
Entrepreneurship practices as a strategic tool for poverty reduction in Nigeria
This study examined the impact of entrepreneurship practices on poverty alleviation and extremely reduction in Nigeria. According to Popoola (2021), High rate of poverty is a threat to our country economic development and this Poverty in any community or society is a serious and highly setback to the economics, socioeconomic, social, and general level of any development of the society. This study revealed four (4) hypotheses to achieve the target set of goals and answer the research questions accordingly. The main objectives are to; (i) examines the real effect of entrepreneurship-practices on skills-acquisitions among beads makers in Nigeria; (ii) to determine the effect of entrepreneurship-practices on income generation's among beads makers in Nigeria; (iii) to evaluate the extent to which entrepreneurship-practice's effect employment-creations among beads makers in our dear country Nigeria; and (iv) to investigate the effect of entrepreneurship practice's on enterprise-creations among beads makers in Nigeria. Data were collected by using questionnaires which were deployed to the real register beads makers in Oyo, Osun and Ogun States respectively. These questionnaires were retrieved with adequate monitoring. Analysis of data by using Chi- Square test was employed to test all the hypothesis to determines effect of entrepreneurship-practice's (measured by mentoring, entrepreneurial-mindset, Creativity and Innovation on poverty reductions (measured by the skill acquisitions, employment creations, income generation's and real enterprise creations scale measurements to determine this on general well being of the populace.The findings revealed that Entrepreneurship practices is an antidote to poverty reduction. It shows positive impact of Entrepreneurship practices on Poverty reduction in Nigeria. The study recommendations that government at various levels should set up skills acquisition centers nationwide and Entrepreneurial mindset curriculum should be introduce to Nigeria educational system in order to boost entrepreneurial mindset of the populace. JEL Classification: L26, O12, I3
entrepreneurship, entrepreneurship practices, enterprises, poverty reduction & SMEs
Strategies of organizational development of entrepreneurial activity in global environment
The relevance of the topic is due to the fact that in conditions of high uncertainty, increased global competition and rapid transformation, there is a need to form strategies that will ensure long-term sustainability. The purpose of the research is to theoretically substantiate and practically analyze strategies for organizational development of business activities in the global environment. The research was carried out on the basis of a comprehensive methodological approach, which involves a combination of theoretical analysis and empirical research. At the theoretical stage of the study, a systematic analysis of scientific literature was conducted that highlight the issues of strategic management of organizational development of business activities. The empirical stage of the study involved the use of questionnaires among business entities, which made it possible to identify practical features of the implementation of organizational development strategies for business activities and assess their effectiveness. SWOT analysis allowed assessing the strengths and weaknesses of the strategic organizational development of business entities. At the final stage, the results of theoretical and empirical analysis were generalized and integrated, which made it possible to formulate practical recommendations for their implementation and assess the impact of strategies on the competitiveness and sustainability of enterprises. As a result of the research, the role of organizational development of entrepreneurial activity in strategic management was clarified, innovative approaches to the formation of organizational development strategies of entrepreneurial activity and the classification of organizational development strategies were systematized, and practical recommendations for the implementation of organizational development strategies of entrepreneurial activity were provided. The scientific novelty of the reseach lies in the complex combination of theoretical justification and practical assessment of organizational development strategies of entrepreneurial activity. JEL Classification: L29, M21, O20
entrepreneurial activity, organizational development, strategies, strategic management, global environment
The article analyzes the modern approach to the analysis of consumer behavior in circumstances of martial law. The purpose of this work is to substantiate the proposed adaptive approach to analyzing consumer behavior in modern conditions of martial law, economic crisis, and frequent environmental changes. It is determined that despite the relevance of the methods of consumer behavior analysis in modern economic theory (microeconomic, psychological and sociological), they are of a theoretical and descriptive nature and do not allow to assess the impact of changes in various factors on the final volume of consumption. An own approach to the analysis of consumer behavior in circumstances of martial law, which is accompanied by an economic crisis and frequent changes in the environment, is proposed. In conditions of constant change, the behavior of a modern consumer must be adaptive to the environment, which will provide him with a high level of flexibility in meeting his needs. The concept of “internal” and “external” adaptation of a modern consumer is proposed, which is an important condition for his adaptation to frequent changes in the market situation. The unprofitable and profitable state of the consumer is considered, as well as the possibility of forecasting sales volumes for the consumer and for the manufacturer is analyzed in order to ensure his stable position in the market. An economic and mathematical sensitivity method is proposed, which will allow not only to predict the optimal volume of consumption of certain goods for the producer and the consumer, but also with the help of this method it is possible to analyze the impact of changes in the main parameters (prices, fixed costs, etc.) on the volume of consumption. This will greatly facilitate both the producer and the consumer in solving the problem of optimal choice of goods, and will also provide an opportunity to substantiate the reasons that lead to the absence of purchases in different periods of time. The article also proposes a methodology for assessing the level of flexibility of the modern consumer, as well as analyzes the main factors that influence his consumer behavior. We believe that the proposed adaptive approach to analyze consumer behavior in modern conditions of frequent changes will significantly increase the effectiveness of consumer behavior and provide more stable consumption conditions in circumstances of war, economic crisis, and constant market changes. Prospects for further research may include a comprehensive analysis of consumer behavior in changing conditions, which involves assessing market capacity. JEL Classification: L19, M31
“internal” consumer adaptation, “external” consumer adaptation, level of flexibility of consumer behavior, level of adaptability of consumer behavior, sensitivity analysis of consumer behavior
A holistic approach to marketing growth of small and medium enterprises: development and application of the HMGI index
The article explores a holistic approach to assessing marketing growth in small and medium-sized enterprises (SMEs). This approach is intended to replace fragmented metrics that capture only isolated aspects and often focus on short-term outcomes. The purpose of the study is to propose the Holistic Marketing Growth Index (HMGI) as an easy-to-use yet comprehensive tool that demonstrates how marketing contributes to overall company growth. The subject of the research is the systemic evaluation of marketing performance across several groups of indicators: financial results, brand strength, customer behavior, effectiveness of digital channels, and the company’s internal capacity for renewal and development. The HMGI method consists of several steps. First, the relevant indicators are selected. Next, they are normalized to a common scale to ensure comparability. Each group of indicators is then assigned a weight, and all results are combined into a single index. The method also provides for comparison with typical industry benchmarks and tracking of dynamics over time. This procedure makes the data easier to interpret and allows managers to identify what is working well and what requires attention quickly. An illustrative example demonstrates that an integrated view more accurately reflects the real contribution of marketing to business growth than analyzing individual KPIs. In addition, the index helps to detect interactions between channels and direct investments to areas with the highest potential impact. The findings indicate that HMGI can serve as a practical tool for business owners and executives: it helps with planning, setting priorities, and clearly communicating decisions to teams and partners. The scientific novelty lies in bringing diverse indicators into a single, coherent system that can be updated and used for continuous monitoring. The practical value is reflected in the rapid diagnosis of strengths and weaknesses of a marketing strategy and the support of accurate, evidence-based decisions. Limitations include the quality of input data and the choice of weights. Future research should focus on testing the model across different markets, validating it with real companies, and expanding the set of indicators. JEL Classification: М31, О32, L26
marketing growth, small and medium-sized enterprises, marketing effectiveness, integrated assessment, Holistic Marketing Growth Index (HMGI), marketing synergy
State governance of the construction industry in the context of digitalization and global economic transformations
The article is devoted to a comprehensive analysis of the current state of state governance of Ukraine's construction industry in the context of global economic transformations and the identification of key problems that hinder the effective functioning of this sector. The purpose of the study is to identify the main challenges in the system of state regulation of the construction sector and to develop practical recommendations for its improvement, taking into account modern technological and economic changes. The methodological basis of the research is built on the combination of systemic, comprehensive, and interdisciplinary approaches, which allows for an in-depth and well-reasoned analysis of the mechanisms of state governance of the construction industry under conditions of global economic transformation. The article provides a thorough analysis of the features of state governance of the construction sector of Ukraine in the context of digitalization and global economic changes. The main problems of state regulation of the construction industry are outlined, including: fragmentation of the legal and regulatory framework, lack of regulation of permit and approval procedures, absence of a unified national recovery policy, issues in urban planning, weak quality control in construction, shortage of qualified personnel in public administration, lack of transparent project monitoring, low level of digitalization in governance, the sector’s investment vulnerability, and insufficient consideration of environmental and social risks. Special attention is paid to the role of digital technologies in transforming the system of regulation of the construction industry. The article highlights the pathways for the digitalization of permit procedures, ensuring transparency and reducing corruption risks, and emphasizes the importance of cybersecurity and data protection. The practical aspect of the study lies in substantiating the need for comprehensive reforms in state governance of the construction sector, aimed at increasing the industry's investment attractiveness and stimulating the introduction of innovations. JEL Classification: H79, L74
Analysis of recovery and optimization strategies for SaaS solutions on shipment tracking efficiency in logistics systems
The increasing complexity of modern logistics systems, particularly in warehouse logistics and international transportation, demands robust and efficient shipment tracking solutions. This study examines the impact of recovery and optimization strategies for Software-as-a-Service (SaaS) solutions on shipment tracking efficiency within Ukrainian logistics systems. Purpose: To analyze how different recovery and optimization strategies for SaaS platforms influence the operational efficiency of shipment tracking in warehouse and international logistics operations, with focus on comprehensive management approaches. Methodology: The research employs a mixed-methods approach, combining quantitative analysis of performance metrics from 47 Ukrainian logistics companies with qualitative assessment of management strategies. Data collection included system performance monitoring over 18 months (2022-2024), semi-structured interviews with logistics managers, and comparative analysis of pre- and post-optimization metrics. Statistical analysis was performed using regression models, Data Envelopment Analysis (DEA), and cluster analysis. Findings: Implementation of comprehensive recovery and optimization strategies resulted in 34% improvement in shipment tracking accuracy, 42% reduction in system downtime, and 28% increase in overall operational efficiency. The study identifies critical success factors including proactive monitoring, redundancy planning, adaptive load distribution, and organizational readiness. Ukrainian logistics companies implementing integrated optimization strategies demonstrated significantly better performance metrics compared to those using isolated approaches. Research limitations/practical implications: The study provides actionable frameworks for logistics managers to enhance SaaS performance through strategic optimization. The developed five-level maturity model enables companies to assess their current state and identify development priorities. The findings contribute to understanding the relationship between technical infrastructure management and operational logistics efficiency, offering practical guidelines for implementation in emerging markets. JEL Classification: M15, L86, O32, R41
SaaS optimization, shipment tracking, logistics management, system recovery, operational efficiency, warehouse logistics, supply chain management, Ukraine
Management during the war period in the context of social resilience and sustainable development of communities in Zaporizhzhia region
The article examines management during wartime as a strategically important tool for ensuring social resilience and sustainable development of communities, using Zaporizhzhia region as a case study. The relevance of the topic is determined by the unprecedented challenges caused by the full-scale invasion, manifested in the destruction of infrastructure, mass population displacement, humanitarian crises, and the transformation of the local self-government system. Under conditions of high uncertainty and constant threats, communities are forced to implement crisis and flexible management models that combine early recovery and anti-crisis measures with a focus on long-term reconstruction and development. The purpose of the study is to substantiate the role of management in shaping the resilience of communities in Zaporizhzhia region, to analyze practices of early recovery, crisis management, and integration of internally displaced persons, as well as to identify prospects for sustainable development of the region in the post-war period. To achieve this goal, a set of methods was applied: analysis of official reports and scholarly sources to determine key management problems; a systemic approach to reveal the interconnection between management decisions, socio-economic processes, and the level of community resilience; comparative analysis methods to assess the effectiveness of management models and identify best practices. The study concludes that effective governance in wartime is based on flexibility, recognition and consideration of cascading risks under strategic uncertainty, the ability to adapt quickly to changes, and maintaining a balance between urgent population needs and long-term recovery prospects. The key factors of community resilience are identified as: adaptability, social cohesion, digitalization of management processes, involvement of civil society, support for internally displaced persons, coordination with international organizations, and the development of post-war recovery strategies. The practical significance of the results lies in the possibility of applying the experience of Zaporizhzhia region by state authorities, local governments, and international partners in developing recovery policies and implementing sustainable development models for regions in crisis and post-crisis conditions. JEL Classification: H12, H70, O18, Q01, R58
crisis management, early recovery, social resilience and community cohesion, sustainable development, public administration, internally displaced persons (IDPs), digitalization, martial law, regional recovery, Zaporizhzhia region
System of modern business communication as a subject of research
The purpose of this study is a comprehensive analysis of business communication as an integrated system, identifying the key stages in the evolution of its strategies, as well as analyzing modern challenges caused by digital, social and institutional transformations in order to determine the directions for further development of effective communication practices in the business environment. Research objectives are: to reveal the theoretical foundations of business communication as a systemic phenomenon, to identify its structural elements and principles of operation; to analyze the stages of evolution of business communication strategies in the context of historical, technological and social changes.; to characterize the modern challenges that organizations face when building effective communication systems (including digitalization, information overload, audience fragmentation, growing importance of reputational capital etc.). The comprehensive and systemic approaches allows to deeply investigate modern business communication as a system, with particular attention to strategy development and emerging challenges. The main attention is paid to the analysis of the evolution of business communication strategies, the transformation of tools and the problems of the communication process in organizations operating in an information-saturated environment. The results can be useful for specialists in corporate communications, PR and strategic management in developing and adapting communication strategies taking into account new challenges ‒ digitalization, audience fragmentation, the growing importance of reputational capital and crisis preparedness. JEL Classification: L 14, D83, M1, M 12, B4
business communication, business communication system, communication strategy, efficient organizational performance