Management and Entrepreneurship: Trends of Development
eISSN 2522-1566 Title of the journal: Management and Entrepreneurship: Trends of Development Publisher: Zaporizhzhia National University (EDRPOU code 02125243) Frequency: quarterly Year of foundation: 2017 The scientific journal Management and Entrepreneurship: Trends of Development is included into the Ministry of Education and Science of Ukraine’s list of professional publications (category "B") according to the Decree of the Ministry of Education and Science of Ukraine № 1643 dated 28.12.2019. Scientific profile of the publication (cluster): Economic transformations, business, administration and law Specialties: C1 Economics and international economic relations; D1 Accounting and taxation; D2 Finance, banking, insurance and stock market; D3 Management; D4 Public management and administration; D5 Marketing; D7 Trade. Management and Entrepreneurship: Trends of Development (METOD) is founded by the Department of Entrepreneurship, Management of Organizations and Logіstiсs (Zaporizhzhia National University). The aim of the electronic scientific journal “Management and Entrepreneurship: Development Trends” is to promote the advancement of scientific thought and the improvement of managerial and entrepreneurial practices through the dissemination of results from fundamental and applied research in the fields of management, entrepreneurship, marketing, and administration. The journal aims to ensure timely and comprehensive access for the academic community, practitioners, and students to contemporary knowledge generated by Ukrainian and foreign scholars, thereby contributing to the integration of national science into the global scientific and informational space. Objectives of the Scientific Journal: To publish the results of scientific research on issues of management, entrepreneurship, marketing, logistics, innovation, and sustainable development. To promote scientific discussion, exchange of experience, and the formation of professional communities in the field of management and administration. To support young researchers, postgraduate students, and practitioners in publishing the results of their studies. To popularize modern scientific approaches, concepts, and models of enterprise management in the context of digitalization and globalization of the economy. To deepen international scientific cooperation and strengthen the integration of Ukrainian management science into the global academic environment. To provide open access to scientific information in order to support educational programs and improve the quality of management education. The journal is indexed by academic databases and search engines: ULRICHS WEB GLOBAL SERIALS DIRECTORY, INDEX COPERNICUS, DOAJ, ERIH PLUS, СrossRef, GOOGLE SCHOLAR. "Management and Entrepreneurship: Trends of Development" on the ICI World of Journals (Index Copernicus International). "Management and Entrepreneurship: Trends of Development" on the DOAJ (Directory of Open Access Journals). "Management and Entrepreneurship: Trends of Development" on the European Reference Index for the Humanities and the Social Sciences (ERIH PLUS) "Management and Entrepreneurship: Trends of Development" on the GOOGLE SCHOLAR. "Management and Entrepreneurship: Trends of Development" on WorldCat. "Management and Entrepreneurship: Trends of Development" on the CrossRef. "Management and Entrepreneurship: Trends of Development" on Open Ukrainian Citation Index. "Management and Entrepreneurship: Trends of Development" on the Vernadsky National Library of Ukraine website. The journal issues research and review articles to promote the exchange of knowledge and experience among academicians, scholars and practitioners in the field of management and entrepreneurship. METOD publishes four issues per year and welcomes original articles and submissions from scholars and practitioners on all aspects of management and entrepreneurship in Ukrainian, English and German, which have not been previously published in their current or substantially similar form. The periodical is issued on the resolution of the academic council of Zaporizhzhia National University. SCOPE/COVERAGE Economics; Accounting and Taxation; Finance, Banking and Insurance; Management; Public Administration; Marketing; Entrepreneurship, Trade and Exchange Activities; Logistics and Supply Chain Management. All articles are checked for plagiarism by the means of strikeplagiarism.com service to achieve authenticity of the texts. Articles are accepted on a regular basis. Schedule of publication for 2026: Issue 1 (35) - 20/03/2026; Issue 2 (36) - 20/06/2026; Issue 3 (37) - 20/10/2026; Issue 4 (38) - 20/12/2026. All the content of the journal is freely available.
An integrated post-war marketing strategy for tourism development in the de-occupied territories of Ukrainian regions
The relevance of this article lies in the fact that the implementation of the philosophy and methodology of marketing in the development of tourism in de-occupied territories can ensure their effective functioning under conditions of intense competition and the adverse consequences of war. The purpose of the article is to systematize and substantiate the scientific and methodological foundations and principles for developing an integrated post-war marketing strategy for tourism development in the de-occupied territories of Ukraine, based on the creation and promotion of a territorial tourism brand. The subject of the study is the paradigm of sustainable development of the tourism system, understood as a dynamic process of successive positive post-war transformations. The proposed marketing mechanisms for post-war tourism development in de-occupied regional territories are based on a synthesis of best tourism practices, are comprehensive in nature, and cover all elements of the tourism marketing mix, partnership marketing, and place branding. The integrated approach focuses on both internal and external target audiences and offers a set of specific characteristics and instruments. The measures developed within this framework are aimed at increasing the tourist attractiveness of de-occupied territories, creating conditions for entrepreneurial activity, improving population welfare, restoring tourism infrastructure and resources, and strengthening the competitive position of regions in the interregional division of labor in the tourism sector. The results are recommended for use by central and local authorities of Ukraine, tourism development agencies, stakeholders, and other interested parties in designing and implementing strategies for tourism and regional development in de-occupied territories. JEL Classification: L83, M31, R11, O18, O19
de-occupied territories; region; strategy; tourism; marketing; war; development
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Digital marketing impact on consumer purchasing decisions: insights from the FMCG sector in Mthatha
This study investigated the impact of digital marketing on consumer purchasing decisions within the Fast-Moving Consumer Goods (FMCG) sector in Mthatha, South Africa. The research aimed to identify the most effective digital marketing channels, analyse key factors influencing consumer behaviour, and understand barriers to digital marketing adoption in a semi-urban context. A quantitative research design was employed using a descriptive survey method. The study targeted consumers aged 18 and above who regularly purchase FMCG products in Mthatha. A non-probability convenience sampling approach was adopted due to geographic constraints, resulting in a sample size of 100 respondents. Data was collected through structured questionnaires distributed both online and offline to ensure inclusivity. Descriptive and inferential statistical analyses were conducted using SPSS to examine relationships between digital marketing exposure and purchasing behaviour. The findings reveal that platforms such as Facebook, TikTok, and YouTube are the most influential in shaping consumer decisions, with promotions and user reviews identified as the most impactful content types. Influencer marketing also emerged as a key driver of trust and engagement. The study highlights infrastructural challenges, including limited internet access and high data costs, which hinder full adoption of digital marketing. Key recommendations include prioritizing social media platforms, leveraging influencer collaborations, and integrating promotional content and user reviews into marketing strategies. Furthermore, businesses should adopt hybrid marketing approaches and invest in digital literacy initiatives to enhance consumer engagement. JEL Classification: M31, M37, D12.
consumer purchasing decisions, digital marketing, FMCG sector, influencer marketing, social media platforms
Service quality in the healthcare sector: the role of strategic human resources planning
The study evaluated the influence of strategic human resources planning on service quality in selected healthcare organizations in Benin City, Nigeria. Specifically, it examined how succession planning, focused learning and development, and workforce audits influenced service quality in the healthcare sector. The study utilized a cross-sectional research design executed through a survey involving a sample of 275 respondents. This sample was derived from 860 employees being the total population of the three participating healthcare organizations purposively selected for the study. The research instrument was a well structured instrument designed in the Likert scale format. The validity of the instrument was assured through face and content validation techniques, while the reliability was assured through the Cronbach alpha statistic test, which yielded alpha values greater than 0.70 acceptable reliability value threshold for empirical studies. Three hypotheses in alignment with the study objectives were raised and tested using simple linear regression analysis, and at 5% level of significance. The findings revealed that succession planning, focused learning and development and workforce audits all had significant influence on service quality improvements in the sampled health organizations. The study concluded that the strategic human resource planning components examined positively influenced service quality in the healthcare organizations. It was recommended among other things that healthcare organizations should ensure continued policies and initiatives that support succession planning and uphold systematic, well-structured, focused learning and development programmes for employees to improve their service quality. JEL Classification: M10, M11, M30.
strategic human resource planning, succession planning, focused learning and development, workforce audits and service quality
Digital intelligence as a factor in the formation of organizational digital competitiveness
Today, the rapid digitalization of the world economy significantly transforms the approaches to forming competitive advantages of organizations. Until recently, the key factors for the success of entrepreneurial activity were its material elements and quick access to capital, however, at the current stage of development, one of the main roles has begun to be played by the ability of an organization to work with all elements of the digital ecosystem and successfully integrate them into all processes.In this context, the issue of understanding "digital intelligence" as an essential characteristic of an organization that determines its market position in the digital competitive environment becomes particularly relevant. In scientific research, digitalization is often viewed as a technological process of implementing information systems, but insufficient attention is paid to management tools for transforming digital potential into sustainable economic effects. Thus, digital competitiveness cannot be viewed only through the prism of the existing IT infrastructure, because its provision requires a complex integration of technological, analytical, managerial and cultural forces into a single intellectual business architecture. The article proposes the author's interpretation of digital intelligence, differentiates its structural components, and presents their synergy in the process of transition from the initial digital base to the final level of digital maturity. It is demonstrated that digital intelligence is the key, transformational stage that ensures the transformation of digitalization from a point and limited in scale process into a strategic factor of development. A conceptual model of digital competitiveness formation is proposed, within which the levels of logic of transition from the creation of basic IT infrastructure to the achievement of sustainable market advantages and adaptability are shown. It is substantiated that the development of digital intelligence directly affects the growth of financial indicators of the enterprise, for example, operational efficiency, profitability and margin. It is concluded that in the conditions of the digital economy, it is the level of development of digital intelligence that determines the strategic stability and long-term competitiveness of the organization. JEL classification: O33, M15, L25.
digital intelligence, digital competitiveness, digital transformation, data-driven management, strategic development, competitive advantages
Research and evolution of the semantics of the "digital competencies" category in organizations
This article aims to examine the theoretical basis of the semantics of the category of “digital competencіes”, to trace the evolution of views on understanding this concept, and to outline distinctive approaches and features in the authors’ scientific works related to the interpretation of the phenomenon under study. The paper employs an analysis, synthesis, and comparison of content through the lens of three focuses – the research, regulatory, and applied fields. The latter is due to the need to take into account the peculiarities of organisations' activities, and to further develop the categorical and conceptual apparatus that addresses urgent challenges and opportunities in the digital era. It was found that, in the research field, the term is used in the singular as a set of relevant structural elements; in the regulatory and applied fields, in the plural, as an integral ability with a special focus on the use of digital tools. Based on the obtained results, we suggest that the given phenomenon has a multifaceted nature that can be studied holistically using the three outlined focuses. The article justifies the need to use the term "digital competencу" when it comes to its use by organisations, in the plural, as a support for the legal and scientific unification of domestic achievements with generally recognised international frameworks and research. As a result of the analysis, the category of "digital competencies" is defined as a complex and dynamic system of knowledge, skills, abilities, and attitudes of employees of the organisation that arises when using digital tools, producing digital content, and interacting with the latest digital models and technologies. JEL Classification: M12, M15, O15.
digital competencies, digital competency, competencies
Adaptive management of a machine-building enterprise under martial law
The purpose of the article is to substantiate the theoretical and methodological foundations for the formation of an adaptive management system of a machine-building enterprise under martial law and to develop an integral indicator for assessing the level of its adaptability using the case of JSC “Motor Sich”. Methodology. The research is based on a systemic and structural approach to the analysis of adaptive management under conditions of military and economic instability. Methods of theoretical generalization, comparative analysis, formalization, and integral assessment were applied. The study identifies key external transformations affecting industrial enterprises, including market, financial, logistical, institutional, personnel, security, and technological risks. An integral adaptability index is constructed as a weighted sum of normalized values of seven functional indicators reflecting strategic flexibility, financial sustainability, risk management efficiency, organizational mobility, personnel adaptability, digital maturity, and production flexibility. Findings. It is substantiated that martial law significantly reshapes the external environment of machine-building enterprises, increasing uncertainty and systemic vulnerability. Adaptability acquires a multidimensional and integrated character, combining mechanisms of strategic response, financial stabilization, risk control, organizational restructuring, and digital transformation. The proposed methodology enables quantitative measurement of enterprise adaptability and provides a structured interpretation scale for evaluating its level. Originality. The scientific novelty lies in the development of a comprehensive model for measuring enterprise adaptability under martial law, integrating strategic, financial, organizational, digital, and production dimensions into a single integral index with justified weighting coefficients. Practical implications. The proposed assessment tool can be applied for strategic control and monitoring of managerial effectiveness at machine-building enterprises, particularly in the case of JSC “Motor Sich”. The model contributes to strengthening organizational resilience and creating a foundation for post-war recovery and sustainable development. JEL Classification: L23, M21, D81, O32
adaptive management; enterprise adaptability; martial law; machine-building enterprise; integral index
Digital transformation management of SMES in Ukraine under martial law
The purpose of this article is to explore the current state and key barriers to digital transformation of small and medium-sized enterprises (SMEs) in Ukraine under conditions of full-scale war. It analyses the impact of security, financial, human resource, and infrastructure constraints on firms’ capacity for technological renewal, highlighting that limited access to capital, skilled workforce shortages, and high uncertainty significantly narrow the planning horizon for Ukrainian SMEs. Methodology: The study relies on desk research, official statistics, policy documents, and international as well as national indices of digital maturity to identify structural factors that shape the pace and direction of SME digitalisation. Particular attention is paid to the paradoxical combination of high public sector digitalisation and relatively low average digital maturity of SMEs, which produces an asymmetric environment of opportunities and constraints. Findings of the study reveals that state digital ecosystems such as Diia and Diia.Business function as instrumental support platforms that reduce transaction costs, expand access to financial and advisory instruments, and facilitate the formalisation and scaling of entrepreneurial activity. On this basis, the paper conceptualises hybrid digital infrastructure as a core element of digital resilience that integrates cloud services, backup connectivity channels, and autonomous power systems to support business continuity under conditions of physical, cyber, and energy insecurity. The empirical generalisations allow the authors to systematise typical strategies of wartime digital adaptation for Ukrainian SMEs, including step-by-step digital transformation, intensive use of state e-services, development of digital competences within firms, and risk-oriented investments with short payback periods. JEL Classification: O32, O33, L26, L53
digital transformation, small and medium‑sized enterprises; digital maturity, digital resilience, hybrid digital infrastructure, Diia.Business, martial law, SME adaptation strategies
Formation of regional competitive advantages in the context of territorial and digital marketing
The article explores the formation of competitive advantages of regions within the conditions of economic transformation and the growing influence of digital technologies. It emphasizes that regional competitiveness is increasingly determined not only by traditional resource factors but also by the capacity of territories to design, position, and communicate a coherent value proposition to diverse stakeholder groups. In this context, marketing-oriented governance emerges as a strategic component of regional development. The purpose of the research is to substantiate the theoretical and methodological foundations of integrating territorial and digital marketing as complementary instruments for strengthening regional competitiveness. The subject of the study encompasses the mechanisms, strategic effects, and management implications associated with the application of marketing approaches in regional policy. The methodological framework is based on comparative analysis, structural-functional decomposition, and the synthesis of interdisciplinary concepts derived from regional economics, marketing, and digital transformation studies. Systemic analysis is applied to identify interdependencies between territorial branding, digital communication channels, stakeholder perception, and socio-economic outcomes. The findings indicate that sustainable regional competitive advantages depend on the strategic alignment of territorial identity with digital interaction environments. The integration of territorial and digital marketing produces synergy effects reflected in reputational strengthening, enhanced investment attractiveness, and deeper stakeholder engagement. Simultaneously, the study reveals that institutional, organizational, and coordination constraints reduce the effectiveness of fragmented marketing initiatives. The originality and value of the research consist in the development of an integrative conceptual framework explaining the combined impact of territorial and digital marketing on regional competitiveness. Practical implications relate to the formulation of coordinated regional policies prioritizing governance coherence, digital analytics, and long-term brand management. The conceptual orientation of the study defines its limitations and suggests directions for future empirical validation. JEL Classification: R11, M31, L86, O33.
regional competitiveness, territorial marketing, digital marketing, place branding, regional development, digital transformation
Systemic aspects of ensuring the efficiency of sitilogistics
The article presents a systematic analysis of the key challenges of the international road freight market, which determine the current conditions for the functioning of logistics providers. It is substantiated that the increased complexity of organizing international road freight causes the emergence of multifactorial problems that affect the effectiveness of logistics providers and reduce the stability of cargo delivery processes. Particular attention is paid to the study of destabilizing factors associated with vehicle downtime, which lead to a decrease in the efficiency of freight forwarding operations and negatively affect the timeliness and reliability of cargo delivery within logistics supply chains. The purpose of the study is to analyze the key challenges in the international road freight market that affect the functioning of logistics providers, as well as to substantiate the directions for minimizing the negative impact of vehicle downtime on the processes of international road freight transportation in order to increase the operational efficiency of logistics providers. The study uses the method of a systems approach, which allowed considering international road freight transportation as an integral logistics system with interconnected elements, the methods of structural and functional analysis, comparison and generalization allow determining the impact of vehicle downtime on the efficiency of logistics providers, and also uses elements of the process approach and methods for optimizing management decisions in the field of transport logistics in order to substantiate organizational and logistical measures to increase the efficiency of logistics providers in conditions of vehicle downtime. It has been determined that the comprehensive application of organizational and logistical measures in road freight transportation, in particular the conclusion of application contracts between transportation participants with clear regulation of transportation conditions, detailed planning, coordination and control of all stages of the logistics process by logistics providers, as well as the development of alternative delivery routes, ensures increased efficiency in material flow management. The implementation of organizational and logistical measures contributes to the increase in the adaptability of logistics systems, their increased resistance to external influences and the strengthening of the competitive positions of companies in the logistics services market. At the same time, improving the organization of road freight transportation is a necessary condition for ensuring high quality logistics services. The implementation of organizational and logistical measures in the context of minimizing downtime increases the efficiency and reliability of logistics processes and can be effectively used in the activities of logistics providers. JEL Classification: R41, L91.
logistics, logistics provider, transport logistics, freight forwarding, international road freight, road transport, vehicle downtime, risk management
Effective personnel controlling and cost management
In the current landscape of global economic instability and rapid technological transformation, personnel costs have emerged as one of the most significant and volatile components of an enterprise's total expenditure structure. Traditional administrative approaches to human resource management often fail to provide the analytical depth required for sustainable financial health. Consequently, there is an urgent need for an integrated system of personnel controlling that bridges the gap between financial objectives and human capital development. This article addresses the theoretical foundations and practical implementation of controlling mechanisms designed to optimize labor-related expenses while enhancing overall organizational performance. The research utilizes a multidimensional methodological framework, incorporating systems analysis, functional modeling, and a comparative case study approach. By synthesizing contemporary management theories with empirical data from industrial enterprises, the study evaluates the nexus between strategic planning and operational monitoring of labor productivity and expenditure. The study redefines personnel controlling as a sophisticated internal planning and regulatory system that transforms high-level corporate strategies into actionable HR initiatives. The author identifies and details four primary functional domains: the information-support function (creating a robust analytical database), the planning function (forecasting qualitative and quantitative labor needs), the directive function (developing corrective measures for negative trends), and the control-analytical function (verifying performance against strategic benchmarks). A significant portion of the research is dedicated to the bifurcation of controlling into strategic and operational levels. Strategic controlling focuses on aligning human potential with long-term business scaling and innovation, while operational controlling targets tactical efficiency and the immediate optimization of the payroll fund. Through the analysis of a practical case study involving a meat-processing facility, the article demonstrates that non-punitive measures-such as the introduction of flexible work arrangements and the mitigation of «unproductive time» – yield superior results in cost reduction compared to traditional disciplinary sanctions. Furthermore, the research highlights the imperative of digital transformation, advocating for integrated information-accounting systems that automate payroll management, training investments, and recruitment analytics. The findings confirm that effective personnel controlling is not merely a cost-cutting tool but a vital strategic system that ensures economic resilience. The transition from viewing personnel as a «cost center» to treating them as a «strategic asset» is facilitated by the integration of quantitative financial metrics with qualitative socio-psychological assessments. Ultimately, the implementation of an automated, flexible controlling system allows enterprises to optimize their budgets without compromising employee motivation or workplace culture, thereby securing a long-term competitive advantage in the marketplace. JEL Classification: M12, M54, J24.
personnel controlling, human capital management, labor cost optimization, strategic HR planning, operational efficiency, HR analytics, digital HR systems, labor productivity, social-psychological climate
Marketing opportunities in the system of ensuring FMCG business sustainability in modern conditions: conceptual and applied aspects
The modern business environment is characterized by high uncertainty, demand turbulence, logistical constraints, changing consumer priorities, and intensifying competition. Under such conditions, the resilience of an enterprise increasingly depends not only on “protective” anti-crisis solutions, but also on the ability to systematically identify and monetize opportunities arising from changes. The article substantiates the use of opportunity marketing as a management approach that enhances business resilience in conditions of uncertainty and military challenges. The relevance of the topic is due to the importance of the FMCG segment for the economy of Ukraine, as everyday goods support the continuity of consumption, employment in supply chains, and food security. The purpose of the study is to form an applied framework for opportunity marketing in the system of ensuring sustainability and to determine the directions of its application using the example of TM “Khlibodar” (HD-Group), which combines multi-channel sales with export activities. The empirical base of the case reflects the scale of the brand portfolio (over 120 items) and the international orientation of the company (exports to over 20 countries, the share of exports in sales is 30–33%), which allows us to consider market diversification as a risk reduction tool. Methodologically, a systematic approach, analysis of marketing policy, generalization of sales and channel data, as well as PEST analysis for the selection of foreign markets and assessment of regulatory and logistical factors have been used. A five-stage opportunity management cycle has been proposed, which translates market signals into proven solutions and their institutionalization in the company's processes, and the connection between the sensory, entrepreneurial and transformational functions of opportunity marketing and sustainability indicators has been shown. The practical significance of the results lies in the recommendations for FMCG companies regarding portfolio adaptation, channel and market diversification, strengthening digital communications and implementing Opportunity-KPIs that reflect product availability, partnership reliability and export contract stability. The findings can also be used to increase the competitiveness of everyday demand brands and reduce their vulnerability to environmental shocks. JEL Classification: M31, M16, F23, L66
opportunity marketing, business sustainability, marketing policy, 4P adaptation, FMCG segment
The method for evaluating driver performance in freight carriers organizatios considering risk and uncertainty factors
The article develops a method for evaluating the performance of road transport vehicle (RTV) drivers in carrier organizations and logistics providers, taking into account the variability of performance outcomes under conditions of risk and uncertainty. The theoretical foundation of the study is the concept of statistical thinking and the provisions of Deming’s management theory regarding the distinction between random and non-random variability of process outcomes. The expediency of abandoning deterministic normative values of personnel performance indicators is substantiated, and an approach to their interpretation based on statistical characteristics and control limits is proposed. The paper constructs a structural model for forming a system of indicators for evaluating RTV drivers’ performance that accounts for the heterogeneity of transportation conditions across different trip types. An approach to identifying and quantitatively measuring evaluation indicators is proposed based on the relative number of driver errors in specific types of transport operations using Shewhart control charts. Recommendations are developed for interpreting the obtained results from the standpoint of managing random and non-random variability, as well as for forming individual learning and development trajectories for personnel. The practical application of the proposed method creates prerequisites for improving the effectiveness and efficiency of managerial decision-making in logistics personnel management, ensures more substantiated motivation of RTV drivers, and promotes the dissemination of positive management practices in organizations providing freight transport services. JEL Classification: M12, M54, L92, D81.
personnel performance evaluation, road transport vehicle drivers, logistics personnel, performance variability, statistical thinking, Deming’s management theory, risk and uncertainty
HR management in the international air transport management system: essence, structure and development priorities
The article is devoted to the study of the role and place of HR management in the international air transportation management system in the context of global challenges and post-crisis recovery of the industry. The relevance of the topic is determined by the critical dependence of the efficiency, safety and competitiveness of airlines on the quality of human capital, which requires a rethinking of approaches to personnel management in this high-tech and international sphere. The purpose of the study is the theoretical and methodological substantiation of the role of HR management in the international air transportation management system and the development of practical recommendations for improving the staffing of airlines in the context of post-crisis recovery of the industry. The subject of the study is the organizational, economic and managerial relations that arise in the process of formation, development and implementation of the personnel potential of enterprises in the field of international air transportation, as well as the set of methods, tools and mechanisms of HR management aimed at ensuring the efficiency, safety and competitiveness of airlines in the global market. The research methodology is based on a systematic approach to the analysis of HR management as an integral component of the overall international air transportation management system. The work employs methods of structural-logical and comparative analysis, which made it possible to identify the sectoral specifics of personnel management and outline the vectors of its development. As a result of the study, the essence of HR management in the system of international air transportation is revealed as an integrated mechanism for ensuring personnel security and competitiveness of airlines. The structure of personnel management is defined, which includes subsystems for the formation, development, motivation and preservation of human capital, taking into account the specifics of the aviation industry (high professional risks, international certification, multiculturalism). JEL Classification: M12, L93, M16, J24.
HR management, personnel management, international air transportation, aviation industry, human capital, management structure, development priorities, personnel security, competitiveness of airlines
Transformation of the enterprise risk management paradigm in Ukraine under martial law
The article examines the transformation of the management paradigm and enterprise risk management system in Ukraine under conditions of martial law. It substantiates the declining effectiveness of traditional risk management approaches formed within a relatively stable socio-economic environment and proves the necessity of transitioning toward an adaptive managerial paradigm focused on ensuring enterprise viability and operational continuity. The study identifies key groups of risks that have gained critical importance during wartime, including security, logistics, energy, human resources, and market risks. An approach to formalizing strategic decision-making within the risk management system is proposed based on the application of integral indices of external military threat and internal resource resilience of enterprises. This approach enables the aggregation of heterogeneous risk factors and enhances the rationality and consistency of managerial decisions. Based on the combination of these indices, an algorithm for positioning enterprises within a two-dimensional “threat–resilience” space is developed, and the logic of selecting appropriate management strategies depending on index values is substantiated. An original risk management strategy selection matrix is proposed, combining the level of external military threat and internal resource resilience, which allows distinguishing four basic business behavior scenarios: hibernation, survival, relocation, and growth. The study demonstrates that applying a differentiated, indicator-oriented approach to risk management ensures alignment between threat levels, enterprise resource capabilities, and strategic managerial decisions. Overall, the integration of the proposed mechanisms into enterprise management systems contributes to mitigating the negative effects of hostilities, preserving assets, and creating prerequisites for sustainable enterprise functioning and post-war economic recovery. JEL Classification: D81, G32, L21, M21, H56.
risk management, martial law, enterprise resilience, economic security, adaptive strategies, crisis management
Features of renewable energy project management in the context of implementing sustainable practices
In the context of the need to implement a sustainable development strategy, the renewable energy sector in Ukraine deserves special attention. It is one of the promising areas for ensuring economic security and energy independence for our country, alongside environmental security, job creation, and raising the financial level, among others. The task of ensuring effective management of renewable energy projects is not only relevant but also economically justified. In the work, renewable energy projects are considered as a means of implementing a sustainable development strategy In accordance with the "National Report "Sustainable Development Goals: Ukraine" until 2030", "Energy Strategy of Ukraine for the period until 2030", the Law on the "green tariff", etc., the state sets goals for the stimulation and development of alternative energy sources, including renewable energy. The purpose of the work is to examine and characterize the distinctive features of renewable energy projects, as well as to identify the problems and peculiarities of managing such projects. The scientific novelty lies in the systematization of the features of renewable energy projects as a specific management object and in the identification of key problems and factors that determine the specifics of managing such projects in modern conditions. As part of the study: the analysis of the works of domestic and foreign scientists and researchers in the field of alternative energy project management was performed and the problems of such management were identified; the main types of renewable energy projects and their characteristics, which are presented within the categories, were considered; the distinctive features of renewable energy projects and the features of their management were highlighted; it was determined that renewable energy projects are very dependent on a large number of stakeholders and the uncertainties associated with them; further research should be directed to studying the impact of stakeholders on the effectiveness of renewable energy project management. The results obtained deepen the theoretical foundations of project management and create a basis for increasing the efficiency of project implementation in the field of renewable energy. JEL Classification: R41, Q01, Q56, O18, L91.
project management, sustainable development, energy industry, alternative energy, renewable energy projects
Financial inclusion and poverty reduction among small and medium enterprises in Tanzania: moderating role of digital capability
The study examined the impact of financial inclusion on poverty reduction among small and medium-sized enterprise (SME) owners in Tanzania. Specifically, its purpose was to evaluate the effects of access to financial institutions, savings accounts, loan services, and automated teller machines (ATMs) on poverty alleviation outcomes. Additionally, the study has investigated the moderating role of digital capabilities–including digital infrastructure, information management, analytics, operational efficiency, and transformational capacity–in clarifying the relationship between financial inclusion and poverty reduction. The study adopted a cross-sectional explanatory research design grounded in a deductive approach and employed survey techniques for data collection. The multistage, stratified, and simple random sampling procedure was used to select a sample of 381 SME owners across five regions: Dar es Salaam, Mwanza, Arusha, Mbeya, and Mtwara. Primary data were collected using a structured questionnaire. The collected data were analyzed using descriptive statistics, Ordinary Least Squares (OLS) regression, and hierarchical regression analysis. Findings: Financial inclusion–measured by access to financial institutions, savings accounts, loan services, and ATMs–had a positive and statistically significant effect on poverty reduction among SME owners. Furthermore, digital capabilities were found to play a positive and significant moderating role in the relationship between financial inclusion and poverty reduction, strengthening the observed effects. However, among the financial inclusion components, only savings accounts demonstrated significant interaction effects with digital capabilities. Practical Implication: Owners of SMEs are encouraged to increase their use of savings accounts, loan services, and ATMs to enhance the effectiveness of financial inclusion initiatives in achieving poverty-reduction outcomes. Policymakers should strengthen financial inclusion by promoting the accessibility, availability, and reliability of financial institutions and related financial services, including savings accounts, loan facilities, and ATMs. Furthermore, both SME owners and financial institutions should prioritize the development and integration of digital capabilities to improve the efficiency and overall impact of financial inclusion strategies in alleviating poverty. Social Implications: Society should actively promote and utilize the key components of financial inclusion–namely, financial institutions, savings accounts, loan services, and ATMs–as mechanisms to advance poverty reduction efforts. Moreover, the adoption and use of digital financial services should be encouraged to further enhance the effectiveness of financial inclusion in alleviating poverty among SME owners in Tanzania. Originality: This study is the first to integrate Technology Acceptance Theory with Financial Intermediation Theory to provide a comprehensive explanation of how financial inclusion and digital capabilities jointly contribute to poverty reduction in developing countries. JEL Classification: G21, O16, L26, O55.
financial inclusion, financial institutions, savings accounts, loan services, Automated Teller Machines (ATMs), Digital Capability, Poverty reduction, Tanzania
Evolution of leadership paradigms in the context of organizational development of the 21st century
The article examines the evolution of leadership paradigms in the context of organizational development in the 21st century. It analyzes the transformation of scholarly approaches from classical trait theories and behavioral models to contemporary concepts of transformational, authentic, servant, and emotionally intelligent leadership. Particular attention is paid to the impact of globalization, digitalization, the dynamics of the VUCA environment, and the growing role of human capital on the transformation of managerial practices. It is substantiated that modern leadership is viewed not merely as an individual characteristic of a manager but as a systemic organizational competence that ensures strategic flexibility, innovativeness, and resilience to external challenges. The study emphasizes the shift in focus from formal authority and administrative control to socio-psychological mechanisms of influence, trust-building, the development of organizational culture, and the enhancement of employee engagement. Methodological challenges in contemporary leadership research are also analyzed, including issues related to the measurement of leadership styles, the role of followership, and the phenomenon of the “dark side” of leadership. The interrelationship between the development of leadership competencies and the achievement of long-term organizational competitiveness is established. The expediency of integrating modern leadership paradigms into the practices of strategic management, human resource management, and organizational change is justified. The practical value of the study lies in the development of recommendations for implementing modern leadership models under conditions of digital transformation and global turbulence. The findings can be used in designing executive development programs, establishing systems for assessing leadership competencies, and improving organizational development models across various types of organizations. JEL Classification: M10, M12, M14, O15.
leadership, leadership paradigms, organizational development, transformational leadership, emotional intelligence, authentic leadership, service leadership, change management, organizational culture, digital environment
International transport logistics: managerial decision-making under armed conflicts and economic sanctions
The article provides a comprehensive analysis of international transport logistics through the lens of managerial decision-making under the conditions of armed conflicts and economic sanctions. It highlights how geopolitical disruptions fundamentally reshape the configuration of global supply chains, leading to rerouting of transportation corridors, a significant increase in logistical costs, heightened security threats to carriers, and destabilization of established trade networks. The study emphasizes that these challenges require proactive and well-structured managerial responses aimed at mitigating risks, ensuring continuity of operations, and maintaining competitiveness in international markets. The research investigates the transformation of transport and logistics systems by examining both external constraints – such as the destruction of infrastructure, blockade of maritime ports, and restrictions in access to foreign markets – and internal managerial factors, including the ability of companies and governments to adapt their strategies to rapidly changing conditions. Special attention is given to the role of managerial decisions in enhancing the resilience of logistics systems by diversifying transport corridors, integrating digital monitoring and risk management tools, strengthening cross-border cooperation, and promoting the development of regional transport alliances. The article also proposes a set of recommendations for policymakers, logistics operators, and international organizations on how to design adaptive strategies that balance efficiency, security, and sustainability of transportation in crisis environments. These recommendations include the introduction of flexible route planning, investment in multimodal infrastructure, fostering innovation in digital logistics platforms, and aligning national regulatory frameworks with international legal instruments. By addressing these issues, the study contributes to the academic debate on transport logistics resilience and provides practical guidance for supporting international trade and economic stability in periods of geopolitical turbulence. JEL Classification: F51, F52, L91, R41, R42
logistics, international transport operations, managerial decisions, armed conflicts, economic sanctions, transport corridors, global supply chains, risks, infrastructure resilience
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The influence of modern PR technologies on enhancing the competitiveness of a trade enterprise
The article examines the role of modern PR technologies in ensuring the competitiveness of enterprises. Competitiveness is defined as the ability of an enterprise to function effectively, adapt to dynamic changes and ensure stable growth of market share. Modern PR tools are systematized and their impact on the competitiveness of a trading enterprise is determined. The strategic management function in the modern sense belongs to PR. This will allow the formation of long-term relationships with stakeholders, increase reputational capital and create intangible assets of the enterprise. A model of the impact of modern PR technologies on the competitiveness of a trading enterprise is built. Integrated indicators of the competitiveness of leading domestic trading enterprises using PR tools are calculated. Integration of PR technologies into the competitiveness management system contributes to increasing customer loyalty, strengthening a positive brand image and forming sustainable competitive advantages in the long term. The purpose of the article is a comprehensive study of the impact of modern PR technologies on the competitiveness of a trading enterprise and an analysis of their role in the formation of an effective corporate communications system. Methodology: a method of cognition based on a systemic approach, the principle of complexity and consistency in the cognition of economic phenomena and processes, empirical research with consumer surveys and analysis of open data of trading enterprises, an integral-analytical method, a graphical method. The results of the study showed that an effective combination of traditional and digital PR tools significantly affects the competitiveness of the enterprise, increasing brand recognition, the level of customer loyalty, market share and the effectiveness of communication campaigns. JEL Classification: M31, M37, L81, M21
Entrepreneurship, Trade and Exchange Activities
public relations, PR technologies, PR tools, communication, enterprise competitiveness, competitive advantages, trading enterprise
Assessing the impact of “one degree, one start-up” initiative on the entrepreneurial mindset: evidence from Djillali Liabes University
The purpose of this study is to assess the impact of the “One Degree, One Start-up” initiative, implemented by the Algerian government under Ministerial Decree No. 1275, on the development of entrepreneurial mindset among students through their final projects at Djilali Liabes University. This initiative is principally operationalized through the pivotal role of university incubators, which provide structured and supervised entrepreneurial support. Methodology: This study adopts a quantitative research approach. Data were collected through a structured survey distributed to 65 participants, consisting of Bachelor’s (3rd year) and Master’s (Master 2) students whose final-year projects were incubated as part of the initiative and awarded the “Innovative Project” label. The collected data were analyzed in a two-step statistical analysis. First, SPSS was used to perform descriptive statistics and preliminary tests to examine the reliability and validity of the measurement instrument. Second, SmartPLS was employed for advanced statistical modeling, particularly for testing the structural relationships between the variables of the study. The research findings show that the intensity and quality of entrepreneurial support provided by incubators—including training, access to resources, mentoring, networking, and administrative support have a positive and significant impact on the three dimensions of entrepreneurial mindset: the cognitive dimension (self-efficacy, creativity, recognition of opportunities, decision making), the behavioral dimension (initiative, leadership, networking skills, executive capacity), and the emotional dimension (motivation, resilience, proactivity, optimism). The result also show that the incubator has become a laboratory for entrepreneurial learning, shaping mindsets that can endure far beyond the incubation experience. JEL Classification: L26, I23
government initiative, entrepreneurial mindset, university incubators, entrepreneurial support
Effectiveness assessment of adapted business processes in the context of digital transformation
The article explores the theoretical and methodological principles of assessing the effectiveness of business processes of organizations in the context of digital transformation. The proposed research topic allows us to assert that assessing the real effectiveness of adapted business processes in the context of digital transformation is a complex multi-level task, since it covers various aspects of the organization's activities: economic, informational, technological, financial, organizational and social The article determines that digitalization creates a new management paradigm, in which data, analytics and technological innovations become the key resource. It is substantiated that traditional financial indicators do not fully reflect the real impact of digital changes on the organization, since the effectiveness of digital processes is multidimensional. A systematic approach to assessing the effectiveness of adapted business processes is proposed, which combines quantitative and qualitative methods of analysis. Using the specifics of the system approach, it is possible to study the patterns, methods and techniques of forming complex objects, which are the business processes of organizations in the context of digital transformation. The article determines that the implementation of the set goal will contribute to the formation of a comprehensive approach to measuring the efficiency of business processes, will provide the possibility of operational management of digital transformations and will increase the competitiveness of organizations in the digital economy. It is proved that to ensure the objectivity of the results of the efficiency assessment, it is necessary to use combined approaches that combine quantitative and qualitative methods; the consequence of such a synergistic approach is the formation of a more complete picture of the efficiency of transformational changes. It is noted that it is advisable to use an integral indicator of the efficiency of digital transformation, which is based on the weighting coefficients of the significance of individual indicators. The article substantiates the need to include in the assessment not only economic, but also organizational, social and technological aspects that reflect the level of adaptability and digital maturity of the organization. It is determined that the efficiency of digital transformation should be assessed as a continuous process integrated into the strategic management system that ensures sustainable development and competitiveness of organizations. JEL Classification: M15, O33, D24, L86, M11
efficiency, business processes, digital transformation, adaptation, digital maturity, performance indicators, integrated assessment, performance management
Modern business trends in Ukraine and their impact on the HR-management system
Business in Ukraine is undergoing profound transformations driven by the war, integration with the European Union, and rapid digitalization, which together create a new context for business development and human resource management. These changes have introduced both critical challenges and unique opportunities, making the examination of their impact on personnel management systems highly relevant. The purpose of this research is to explore current trends in Ukrainian entrepreneurship and to analyze their influence on human resource management, with particular emphasis on labor shortages, workforce migration, mobilization, and the adaptation of HR practices under unstable conditions. The study focuses on the interconnection between entrepreneurial transformation and human capital management strategies within the Ukrainian business environment. The methodology is based on systemic and comparative analysis, combined with the synthesis of statistical data, legislative changes, and case studies of Ukrainian enterprises. The findings highlight several key trends: the growth of start-ups and social enterprises, the increasing significance of the IT sector, and the expansion of remote and hybrid business models. These developments have direct implications for HR management, which must prioritize the recruitment and retention of qualified personnel, the support of employees’ psychological resilience, and the implementation of flexible and digitalized forms of work organization. The results confirm that effective human capital management has become a decisive factor for competitiveness and business continuity in wartime Ukraine. The research is significant both scientifically and practically, as it provides a comprehensive perspective on entrepreneurship and HR management under systemic instability and offers practical approaches for strengthening business resilience and competitiveness during the war and in the post-war recovery. JEL Classification: L26, M12, O15
entrepreneurship, human resources management, business development, entrepreneurship trends, human resources, human resources strategy
Identification and management of financial business risks at machine-building enterprises in Ukraine as a component of ensuring economic security
The article is devoted to the formation of new scientific solutions to increase the efficiency of identifying and managing financial business risks at machine-building enterprises in Ukraine. It has revealed the scientific and practical necessity of enhancing the efficiency of financial business risk management at Ukrainian machine-building enterprises, in the context of ensuring a sufficient level of economic security and resilience for machine-building business entities in the country. The aim of the article is to identify ways to improve the efficiency of financial business risk management at machine-building enterprises in Ukraine within the framework of ensuring the economic security of machine-building business entities in the country. Methodology: A set of general and specific methods has been applied at both empirical and theoretical levels. These include the method of content analysis for the study of scientific issues in the field of financial business risk management, as well as for determining the essence of the terms "risk" and "financial risk of the enterprise"; the analysis method for determining trends and features of financial business risk management at machine-building enterprises in Ukraine; the synthesis method for determining the relationship between financial business risks, economic security, resilience, anti-crisis management (anti-crisis financial management - adaptive management) at the enterprise; methods of induction and deduction for developing a scheme of managerial influences aimed at increasing the efficiency of financial business risk management at machine-building enterprises in Ukraine, as well as procedures for assessing financial business risks for Ukrainian machine-building business entities; and the methods of systematization, grouping, and logical generalization to organize information and formulate the conclusions and scientific proposals of the article. Results: ways to improve the efficiency of financial business risk management at machine-building enterprises in Ukraine within the framework of ensuring the economic security of machine-building business entities in the country. JEL Classification: L20, L64, M21
adaptive management, anti-crisis management, economic security, machine-building enterprises, management, financial business risks, financial results
Leadership in the era of digital transformation through the integration of modern management technologies and time management in the manufacturing sector.
The article examines the transformation of leadership in production management under the influence of digital technologies, automation, and modern time-management systems. Digital transformation fundamentally reshapes managerial roles, strengthening the importance of data-driven decision-making, process transparency, and rapid adaptation to dynamic production environments. New leadership competencies—such as digital literacy, the ability to work with analytical tools, and the use of agile and flexible management methodologies—become essential for ensuring organisational effectiveness and maintaining competitiveness. The purpose of the study is to justify the role of modern management technologies and digital time-management tools in forming effective leadership models within industrial enterprises. The research methodology integrates the analysis of scientific publications on digital transformation and leadership development, a systems approach to identifying links between technological innovations and team performance, as well as comparative and structural analysis of management practices in leading manufacturing companies. The study demonstrates that digitalisation enhances the value of adaptive, transformational, and service-oriented leadership connected to project-management platforms, productivity-monitoring systems, artificial intelligence applications, and time-optimisation algorithms. It is shown that the integration of technological solutions with time-management approaches creates a new model of leadership effectiveness, characterised by accelerated communication, the automation of routine tasks, optimisation of workloads, and improved coordination of production processes. The practical significance of the research lies in the potential to apply these approaches to increase productivity, strengthen digital competencies among leaders, support continuous improvement, and promote an innovative organisational culture within industrial environments. JEL Classification: М11, М12, М15, О32, О33
leadership, digital transformation, production management, time-management, managerial technologies, automation, digital competencies
Features of small business management: current challenges in Ukraine
The article is devoted to a comprehensive analysis of the current state of state governance of Ukraine's construction industry in the context of global economic transformations and the identification of key problems that hinder the effective functioning of this sector. The purpose of the study is to identify the main challenges in the system of state regulation of the construction sector and to develop practical recommendations for its improvement, taking into account modern technological and economic changes. The methodological basis of the research is built on the combination of systemic, comprehensive, and interdisciplinary approaches, which allows for an in-depth and well-reasoned analysis of the mechanisms of state governance of the construction industry under conditions of global economic transformation. The article provides a thorough analysis of the features of state governance of the construction sector of Ukraine in the context of digitalization and global economic changes. The main problems of state regulation of the construction industry are outlined, including: fragmentation of the legal and regulatory framework, lack of regulation of permit and approval procedures, absence of a unified national recovery policy, issues in urban planning, weak quality control in construction, shortage of qualified personnel in public administration, lack of transparent project monitoring, low level of digitalization in governance, the sector’s investment vulnerability, and insufficient consideration of environmental and social risks. Special attention is paid to the role of digital technologies in transforming the system of regulation of the construction industry. The article highlights the pathways for the digitalization of permit procedures, ensuring transparency and reducing corruption risks, and emphasizes the importance of cybersecurity and data protection. The practical aspect of the study lies in substantiating the need for comprehensive reforms in state governance of the construction sector, aimed at increasing the industry's investment attractiveness and stimulating the introduction of innovations. JEL Classification: H70, М 13, O18, Q01, R51, R58
state governance, construction industry, economic transformations, digitalization, management mechanisms
Models of digitalization of recruitment processes in the public administration system: conceptual-philosophical and applied aspects
The digitalization of recruitment processes is becoming a key factor in the transformation of public administration, enabling the modernization of outdated approaches to personnel selection and enhancing the efficiency of the civil service. Therefore, purpose of this study to summarize the leading international models of digital recruitment and to develop an integrated concept that combines technological, procedural, ethical, and social principles to improve the effectiveness of human resource management in the public sector. The research methodology is based on a comparative-analytical approach to modern digital recruitment models proposed by foreign experts. Additionally, methods of system analysis, modeling, deduction, generalization, and regulatory-legal analysis of Ukrainian legislation were applied. This methodological framework made it possible to construct a synergistic model of adapted digital recruitment suitable for Ukraine’s institutional context. The research findings of the study revealed that existing models tend to focus on specific aspects such as technical security, sustainable development, algorithmic neutrality, or analytical typology. In response, the «Ukrainian Resilience-Oriented e-Recruitment Model» was developed to ensure replicability of recruitment competitions across regions, enable remote verification of candidate’s education and experience, eliminate subjective evaluations, and create equal access opportunities for citizens including veterans, internally displaced persons (IDPs), and young professionals. Its structural logic envisions interaction with state registers, AI-based resume parsing systems and ESG modules for assessing motivation and value orientation of candidates. Value of the research of the study lies in the fact that the «Ukrainian Resilience-Oriented e-Recruitment Model» has the potential to transform digital recruitment into an open personnel ecosystem of Ukraine within the framework of public administration. JEL Classification: H83, J45, O38
digital recruitment in public administration, algorithmic candidate assessment, HR platforms, artificial intelligence, sustainable digital recruitment model
Strategy for reducing inventory turnover in a manufacturing enterprise
Manufacturing companies wanted to shorten the holding time and increase the turnover without service. This article synthesizes evidence of fifteen colleagues of studies to identify strategies that reduce DIO (DIO) of the day and improve stock turnover (IT). Directed by structured discovery and transparent inclusion criteria we review strict, empirical, field analysis, slim storage and lack of waste, modified smoothed MRPs and orders, adjournment, suspension, vertical integration, vertical integration, vertical integration and surprise. The data was extracted on the design, reference, matrix and effects; The quality of the study and the risk of distortion was evaluated. The synthesis of legends, a supplement where the measures were comparable, indicate continuous DIO sections from lean implementation and removal of warehouse waste, reduce variability in storing policies with other benefits. Integration and information strengthen the effects of visibility; On the other hand, configuration warehouses "very oak" risk, especially under unstable demand. The slight results of the industry and the fixed scale and the inequality in the range of metrics are estimated. The consequences are practical: segment of SKU, a few slender flows with disciplined rules of safety tracks, stabilization of commands by adapting MRP and expanding cooperation upstream. The boundaries include the measurement of the non -ecosity and potential distortion of the publication. In the end, we closed the implementation plan and proposed a proposal for the cause to separate the power of the mechanism in future research. JEL Classification: M11 L23 D24
inventory turnover (DIO), lean warehousing, Just-in-Time (JIT), supply chain integration
Total quality management and customer service efficiency in selected energy organizations in Nigeria
The research examined the effect of total quality management on customer service efficiency in two selected energy organizations in Nigeria. The study sought to establish the effects of customer focus, continuous improvement, and process management as dimensions of total quality management on customer service efficiency in the sampled organizations. The population of the study were the employees of both organizations. A combination of purposive, stratified and convenience sampling approaches was employed in this study. The representativeness of the sample was assured by engaging stratified sampling wherein we ensured that the respondents were from across the various strata of both organizations in the three cities of interest. A properly structured questionnaire was used as the survey instrument and a total of 360 copies of the research instrument were distributed to the two organizations across the three cities. A response rate of about 75% was obtained as only 273 copies of the instrument were returned and found usable. The hypotheses were tested using regression analysis. The result confirms that there is a significant positive effect of customer focus, continuous improvement, and process management as dimensions of total quality management on customer service efficiency in both organizations. The study recommended that policies and practices that facilitate customer focus, continuous improvement, and process management should be encouraged to improve customer service efficiency in the organizations. JEL Classification: M10, M11, M30
customer focus, continuous improvement, process management, total quality management, customer service efficiency
Development of modern methodological approaches to assessing the economic security of enterprises
The article is devoted to the formation of new scientific methods necessary for developing modern methodological approaches to assessing the economic security of enterprises. This need is especially important given the increasing economic challenges faced by Ukrainian businesses. The scientific and practical necessity of improving the efficiency and effectiveness of economic security management at Ukrainian enterprises has been revealed. The study has also highlighted the key importance of assessing the economic security of enterprises for increasing the resilience of Ukrainian businesses and stimulating the transition to a sustainable development model for the country's economic entities. The aim of the article is to identify ways to develop modern methodological approaches to assessing enterprise economic security. Methodology: A set of general and specific methods has been applied at both empirical and theoretical levels. These include the method of literary analysis to study scientific issues in the field of assessing the economic security of enterprises; methods of induction and deduction to determine the key components of the process of ensuring economic security at Ukrainian enterprises; the benchmarking method for providing critical characteristics to the existing methodical approaches to assessing the economic security of enterprises; methods of analysis and synthesis to form a set of requirements for modern methodical approaches to assessing the economic security of enterprises; methods of systematization, grouping and logical generalization for systematization of information, formation of conclusions and scientific proposals of the article. Results: ways for developing modern methodological approaches to assessing the economic security of Ukrainian enterprises have been identified. Also, the research has determined the key elements involved in creating contemporary methodological approaches for assessing the economic security of enterprises. JEL Classification: D21, L21, M13, М21.
economic security, methodological approach, enterprise, assessment, evaluation
Fostering synergy through diversity in multinational project management
The aim of the study is to analyze the influence of pluralism business context, namely overcoming diversity challenges in international project teams. The specific paper objectives are to review the existing approaches to the concept of diversity; to analyze the concept of diversity management; to outline the possible solutions for achieving the synergetic effect in local operating practices with the purpose of improving business performance of multinational teams. Methodology. The research is an investigation of existing practices aimed at acquiring additional knowledge or idea to raise the level of an existing understanding of the problem of managing cultural diversity in multinational business context. The process for this study has involved a combination of research, synthesis and analysis. Findings. Effectively managing cultural diversity in multinational projects enhances innovation, problem-solving, and decision-making while fostering employee engagement and organizational cohesion. Inclusive organizational cultures that value diverse perspectives support structural and informal integration of minority members, improve talent attraction and retention, and strengthen corporate reputation and financial performance. Applying cultural frameworks such as Hofstede’s, Hall’s, and Trompenaars’ dimensions enables managers to understand team behaviors and tailor strategies to diverse workforces. By addressing challenges such as communication barriers, conflicts, and differing work styles through cross-cultural training, inclusive leadership, and flexible project management, organizations can transform diversity into a strategic advantage, aligning individual and organizational goals and supporting sustainable global operations. JEL Classification: F6, M1, M5
diversity, management of international projects, inclusive organizational culture