Automation, digitalization and digital transformation: differentiation of change levels in the management logic of entrepreneurial structures
DOI:
https://doi.org/10.26661/2522-1566/2026-2/36-04Keywords:
digital transformation; automation; digitalization; management logic; entrepreneurial structures; data-driven management; management modelsAbstract
Purpose – to substantiate the conceptual differentiation of automation, digitalization, and digital transformation as qualitatively different levels of changes in the management logic of entrepreneurial structures, and to prove that digital transformation is a factor of paradigm shift in management – from an administrative-control to an analytical-coordination model. Design/methodology/approach – the methodological basis comprises systemic and evolutionary approaches; the conceptual support relies on the theory of dynamic capabilities and the concept of digital transformation as business-model change. Critical and comparative analysis, synthesis, theoretical generalization, and abstraction were applied; illustrative verification was carried out through international indices of digital development (Digital Adoption Index, IMD World Digital Competitiveness Ranking, AI Maturity Ranking 2025) and the practice of Ukrainian enterprises. Findings – three criteria-markers of differentiation between levels of digital change are proposed (change in decision-making, in coordination architecture, and in value proposition); the three-dimensional nature of digital transformation is substantiated (technological, managerial, strategic dimensions); an author's matrix of the impact of digital change levels on six basic management functions is developed (planning, organization, coordination, control, decision-making, manager's role). Practical implications – the proposed matrix serves as a diagnostic tool for assessing the actual level of digital changes at a specific enterprise and helps to avoid "imitation transformation". Originality/value – for the first time, the differentiation of three levels of digital change is proposed by a managerial rather than a technological criterion; the author's matrix is developed as an analytical framework for diagnosing the actual level of digital changes in entrepreneurial structures.
JEL Classification: M15, L26, O32, O33.
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