How to increase social fund income during the COVID-19 pandemic in Indonesia? (A case study on the Great Mosque of Kediri City, East Java, Indonesia)
DOI:
https://doi.org/10.26661/2522-1566/2021-3/17-07Keywords:
Sharia Marketing, Digital Marketing, Zakat Collecting Unit (UPZ)Abstract
In the 2020 period, due to the Covid outbreak, the income of social funds in the zakat collection unit of the Great Mosque of Kediri City decreased by approximately 25%. This is due to a decline in the economic sector, so there is a change in the behavior of some people in terms of channeling their benevolent funds. This entry condition requires the zakat collection unit of the Great Mosque of Kediri to think about a strategy to increase social funds so that mustahiq who have become members can still receive assistance as usual. This study purpose an overview of how the strategy of the Zakat Collection Unit (UPZ) at the Great Mosque of Kediri City in increasing social fund receipts during the pandemic so that mustahik can still be supported. This study takes the object of the UPZ of the Great Mosque of Kediri City and uses qualitative methods to explain the results of the study. Data mining was carried out by conducting direct interviews with the management of the zakat collection unit of the Great Mosque of Kediri. As a knife of analysis, this research uses the theory of Islamic marketing strategy. The results obtained from this study were to increase the income of social funds UPZ Great Mosque of Kediri City implemented an empathy strategy, namely picking up the ball, using digital marketing and distributing pamphlets and appeals during routine Sunday recitations and Friday prayer congregations.
JEL Classification: D73, I28.
References
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Arifah, U., Suwitri, S., Larasati, E. and Yuwanto, Y. (2020) “Contributing factors: Implementation of poor population data collection”, Management and Entrepreneurship: Trends of Development, 2(12), pp. 59-73. Available at: https://doi.org/10.26661/2522-1566/2020-2/12-05.
Asa Azzukhruf, R. A., Noermijati, N. and Rohman, F. (2019) “Management practices on strategic human resource towards employee performance through organizational commitment”, Management and Entrepreneurship: Trends of Development, 3(09), pp. 21-32. Available at: https://doi.org/10.26661/2522-1566/2019-3/09-02
Aulia Rahman, dkk., (2020). Bantuan Sosial Kementrian Sosial Bagi Keluarga Terdampak Covid-19. Kementrian Sosial Republik Indonesia, Puslitbangkesos Kementrian Sosial RI, Jakarta. Available at: http://puslit.kemsos.go.id/hasil-penelitian/490/bantuan-sosial-tunai-kementerian-sosial-bagi-keluarga-terdampak-covid--19#sthash.RWyxXTKd.dpbs
Badan Zakat Nasional. (2015). Statistik Zakat Nasional 2015. Available at: https://pid.baznas.go.id/statistik/
Badan Zakat Nasional. (2016). Statistik Zakat Nasional 2016. Available at: https://pid.baznas.go.id/statistik/
Badan Zakat Nasional. (2017). Statistik Zakat Nasional 2017. Available at: https://pid.baznas.go.id/statistik/
Badan Zakat Nasional. (2018). Statistik Zakat Nasional 2018. Available at: https://pid.baznas.go.id/statistik/
Badan Zakat Nasional. (2019). Statistik Zakat Nasional 2019. Available at: https://pid.baznas.go.id/statistik/
Bin-Nashwan, S.A. and Al-Daihani, M. (2021), "Fundraising campaigns via social media platforms for mitigating the impacts of the COVID-19 epidemic", Journal of Islamic Marketing, Vol. 12 No. 3, pp. 576-597. Available at: https://doi.org/10.1108/JIMA-07-2020-0200
Bukharina, L., Shyshkin, V. and Onyshchenko, O. (2021) “Management of labour productivity at the enterprises of the agricultural industry of Ukraine”, Management and Entrepreneurship: Trends of Development, 1(15), pp. 98-112. Available at: https://doi.org/10.26661/2522-1566/2021-1/15-07.
Chadegani, A., & Jari, A. (2016). Corporate Ethical Culture: Review of Literature and Introducing PP Model. Procedia. Economics and finance, 36, 51-61. Available at: https://doi.org/10.1016/S2212-5671(16)30015-6
Charities Aid Foundation. (2018). CAF World Giving Index. Available at: https://www.cafonline.org/about-us/publications/2018-publications/caf-world-giving-index-2018
Haryanto, Rudi. (2009). Moralis (Paradigma Baru dalam Bisnis Modern). Al Ahkam. 4(1), pp.65-82. Available at: https://doi.org/10.19105/al-lhkam.v4i1.263
Hermawan kartajaya dan Muhammad syakir sula, (2006). Syariah Marketing, Bandung: PT. Mizan Pustaka.
Interview with the administrator of the zakat service unit of the Great Mosque of Kediri
Juandi, Wawan, etc., (2016). Discourse of Islamic Jurisprudence in Indonesian Ma'had Aly between Taqlidy and Manhajy. Journal of Indonesian Islam. 10(1). Available at: http://dx.doi.org/10.15642/JIIS.2016.10.1.139-158
Maisarah Leli, Strategi Pemasaran dalam Perspektif islam, (2019). Jurnal At Tasyri’iy vol.2 No. 1, 2019. Available at: https://jurnal.stai-yaptip.ac.id/index.php/At-Tasyriiy/article/view/78
Miftah, Ahmad. (2015). Mengenal Marketing dan Marketers Syariah, Islamiconomic: Jurnal Ekonomi Islam, Vol. 6 No. 2, Juli-Desember 2015. Available at: https://www.researchgate.net/publication/329215704_Mengenal_Marketing_Dan_Marketers
_Syariah
Miles, M. B. and Huberman, M. (1992), Analisis Data Kualitatif, Jakarta: Penerbit Universitas Indonesia.
Ningtyas, T. (2017). New Public Service: Pelayanan Publik Berbasis Humanistik untuk Kesuksesan Reformasi Birokrasi. Jurnal Ilmiah Manajemen Publik dan Kebijakan Sosial, 1(1), 13-22. Available at: https://doi.org/10.25139/jmnegara.v1i1.283
Ningtyas, T., Larasati, E., Warsono, H., & Purnaweni, H. (2020, December). Describe changes management system for public organization in indonesia (Case study of bureaucracy innovation at margono hospital purwokerto)(Conference Paper) . Proceedings of the 5th NA International Conference on Industrial Engineering and Operations Management, IOEM 2020; Virtual; United States; 10 August 2020 through 14 August 2020; Code 144118 Available at: http://www.scopus.com/inward/record.url?eid=2-s2.0-85096578907&partnerID=MN8TOARS
Prasetya, Y. and Sianturi, J. (2019) “Customer repurchase intention in service business: a case study of car repair service business”, Management and Entrepreneurship: Trends of Development, 2(08), pp. 18-34. Available at: https://doi.org/10.26661/2522-1566/2019-2/08-02.
Putra, W. (2021) “Effect of budget efficiency on economic growth”, Management and Entrepreneurship: Trends of Development, 2(16), pp. 54-69. Available at: https://doi.org/10.26661/2522-1566/2021-1/16-05
Schwartz, M.s. (2013). Developing and sustaining an ethical corporate culture: The core elements. Business Horizons. 56. 39–50. Available at: https://doi.org/10.1016/j.bushor.2012.09.002
Silva, A., etc, (2015). The Effectiveness of Brand Personality Dimensions on Brand Loyalty: A Study on Mobile Telecommunication Services in Sri Lanka, Proceeding of 1st International Conference on Branding & Advertising, Vol. 1, 2015, pp. 1-8. Available at: 10.17501/icoht2015-1101
Statista. (2019) Top 20 Countries in The World Giving Index 2019. Available at: https://www.statista.com/statistics/283351/top-20-countries-world-giving-index/
Tabor, S.R. (2002). Assinting the Poor with Cash: Design an Implementation of Social Trnasfer Program. Washington DC: The World Bank
Tania, Debby. (2014). Market Segmentation, Targeting, dan Brand Positioning dari Winston Premier Surabaya. Vol. 2 No. 1б Available at: http://publication.petra.ac.id/index.php/manajemen-pemasaran/article/view/1386
Vasconselos, Anselmo. (2015). The Spiritually-Based Organization: A Theoretical Review and its Potential Role in the Third Millennium. Cadernos EBAPE.BR. Vol. 13 No. 1. Pp. 183-205. Available at: https://doi.org/10.1590/1679-395110386
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Published
2021-10-20
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Marketing
How to Cite
Mutafarida, B. (2021) “How to increase social fund income during the COVID-19 pandemic in Indonesia? (A case study on the Great Mosque of Kediri City, East Java, Indonesia)”, Management and Entrepreneurship: Trends of Development, 3(17), pp. 83–97. doi:10.26661/2522-1566/2021-3/17-07.
