Роль цифровізації у підвищенні продуктивності МСП у пост-пандемічний період COVID-19
DOI:
https://doi.org/10.26661/2522-1566/2021-1/16-08Ключові слова:
МСП, COVID-19, цифровізація.Анотація
Пандемія COVID-19 спричинила глобальне потрясіння, що призвело до затримки економічного зростання та негативного впливу на стійкість МСП. Паніка виникла внаслідок неконтрольованих витрат, які було здійснено з метою сприяння відновленню. Це дослідження має на меті вивчити можливості пандемії після COVID-19 для МСП, використовуючи цифровізацію. Використовуючи цифровізацію, МСП легко залучити та утримати потенційних клієнтів, покращити спілкування, заощадити витрати та покращити стосунки з діловими партнерами. Автор розглядає цифровізацію як розумне рішення для підвищення продуктивності МСП.
JEL Classification: M11, M20.
Посилання
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Parker, G. G., Van Alstyne, M. W. and Choudary, S. P. (2020), “Platform revolution: How networked markets are transforming the economy and how to make them work for you”, Studia Medioznawcze, 1, pp.139-144. Available at: http://dx.doi.org/10.33077/uw.24511617.ms.2017.68.418.
Perego, A. and Salgaro, A. (2010), “Assessing the benefits of B2B trade cycle integration: a model in the home appliances industry”, Benchmarking: An International Journal, 17(4), pp.616-631. Available at: http://dx.doi.org/10.1108/14635771011060611.
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Arnold, C., Kiel, D. and Voigt, K.-I. (2019), “How the Industrial Internet of Things Changes Business Models in Different Manufacturing Industries”, Series on Technology Management, pp.139-168. Available at: http://dx.doi.org/10.1142/9781786347602_0006.
Autio, E., Nambisan, S., Thomas, L. D. W. and Wright, M. (2018), “Digital affordances, spatial affordances, and the genesis of entrepreneurial ecosystems”, Strategic Entrepreneurship Journal, 12(1), pp.72-95. Available at: http://dx.doi.org/10.1002/sej.1266.
Bharadwaj, A., Sawy, O. A. El, Pavlou, P. A. and Venkatraman, N. (2013), “Digital Business Strategy: Toward a Next Generation of Insights”, MIS Quarterly, 37(2), pp.471-482. Available at: http://dx.doi.org/10.25300/misq/2013/37:2.3.
Caniato, F., Gelsomino, L.M., Perego, A. and Ronchi, S. (2016), “Does finance solve the supply chain financing problem?”, Supply Chain Management: An International Journal, 21(5), pp.534-549. Available at: http://dx.doi.org/10.1108/scm-11-2015-0436.
Crescenzi, R., Nathan, M. and Rodríguez-Pose, A. (2016), “Do inventors talk to strangers? On proximity and collaborative knowledge creation”, Research Policy, 45(1), pp.177-194. Available at: http://dx.doi.org/10.1016/j.respol.2015.07.003.
Crupi, A., Del Sarto, N., Di Minin, A., Gregori, G. L., Lepore, D., Marinelli, L. and Spigarelli, F. (2020), “The digital transformation of SMEs – a new knowledge broker called the digital innovation hub”, Journal of Knowledge Management, 24(6), pp.1263-1288. Available at: http://dx.doi.org/10.1108/jkm-11-2019-0623.
Fairchild, A. (2005), “Intelligent matching: integrating efficiencies in the financial supply chain”, Supply Chain Management: An International Journal, 10(4), pp.244–248. Available at: http://dx.doi.org/10.1108/13598540510612703.
Fitzgerald, M., Kruschwitz, N., Bonnet, D. and Welch, M. (2013), Embracing Digital Technology: A New Strategic Imperative, Massachusetts Institute of Technology. Available at: https://www.capgemini.com/wp-content/uploads/2017/07/embracing_digital_technology_a_new_strategic_imperative.pdf (Accessed 20 March 2021).
Garzoni, A., De Turi, I., Secundo, G. and Del Vecchio, P. (2020), “Fostering digital transformation of SMEs: a four levels approach”, Management Decision, 58(8), pp.1543-1562. Available at: http://dx.doi.org/10.1108/md-07-2019-0939.
Gavrila Gavrila, S. and de Lucas Ancillo, A. (2021), “Spanish SMEs’ digitalization enablers: E-Receipt applications to the offline retail market”, Technological Forecasting and Social Change, 162, p.120381. Available at: http://dx.doi.org/10.1016/j.techfore.2020.120381.
Herman (2020), “2,322 Cooperatives and 185,184 MSMEs Affected by Covid-19”, Beritasatu. https://www.beritasatu.com/ekonomi/642537/2322-koperasi-dan-185184-umkm-terdampak-covid19 (Accessed 20 March 2021), (in Indonesian).
Indonesian Economic and Business Data Center (2021). Available at: https://databoks.katadata.co.id (Accessed 20 March 2021), (in Indonesian).
Jin Zhang, J., Lichtenstein, Y. and Gander, J. (2015), “Designing scalable digital business models”, Business Models and Modelling, pp.241-277. Available at: http://dx.doi.org/10.1108/s0742-332220150000033006.
Khalique, M., Bontis, N., Bin Shaari, J. A. N., Yaacob, M. R. and Ngah, R. (2018), “Intellectual capital and organisational performance in Malaysian knowledge-intensive SMEs”, International Journal of Learning and Intellectual Capital, 15(1), pp.20-36. Available at: http://dx.doi.org/10.1504/ijlic.2018.088345.
Kumar, R., Singh, R. K. and Dwivedi, Y. K. (2020), “Application of industry 4.0 technologies in SMEs for ethical and sustainable operations: Analysis of challenges”, Journal of Cleaner Production, 275, 124063. Available at: http://dx.doi.org/10.1016/j.jclepro.2020.124063.
Lamberton, C. P. and Rose, R. L. (2012), “When is ours better than mine? A framework for understanding and altering participation in commercial sharing systems”, Journal of Marketing, 76(4), pp.109-125. Available at: http://dx.doi.org/10.1509/jm.10.0368.
Lawal, A.A. and Akingbade, W.A. (2018), “Diversity Management and Organizational Performance: Evidence from Nigerian Small and Medium Enterprises”, Journal of Knowledge Globalization, 10(1), pp. 1-25. Available at: http://www.journal.kglobal.org/index.php/jkg/article/view/244 (Accessed 20 March 2021).
Lee, Y. Y., Falahat, M. and Sia, B. K. (2020), “Drivers of digital adoption: a multiple case analysis among low and high-tech industries in Malaysia”. Asia-Pacific Journal of Business Administration, 13(1), pp.80-97. Available at: http://dx.doi.org/10.1108/apjba-05-2019-0093.
Lorenz, R., Benninghaus, C., Friedli, T. and Netland, T. H. (2020), “Digitization of manufacturing: the role of external search”, International Journal of Operations & Production Management, 40(7/8), pp.1129-1152. Available at: http://dx.doi.org/10.1108/ijopm-06-2019-0498.
Maiti, M. and Kayal, P. (2017), “Digitization: Its Impact on Economic Development & Trade”, Asian Economic and Financial Review, 7(6), pp.541-549. Available at: http://dx.doi.org/10.18488/journal.aefr.2017.76.541.549.
Matarazzo, M., Penco, L., Profumo, G. and Quaglia, R. (2021), “Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective”, Journal of Business Research, 123, pp.642-656. Available at: http://dx.doi.org/10.1016/j.jbusres.2020.10.033.
Nambisan, S., Wright, M. and Feldman, M. (2019), “The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes”, Research Policy, 48(8), 103773. Available at: http://dx.doi.org/10.1016/j.respol.2019.03.018.
Oliveira, L., Fleury, A. and Fleury, M. T. (2021), “Digital power: Value chain upgrading in an age of digitization”, International Business Review, 101850. Available at: http://dx.doi.org/10.1016/j.ibusrev.2021.101850.
Parker, G. G., Van Alstyne, M. W. and Choudary, S. P. (2020), “Platform revolution: How networked markets are transforming the economy and how to make them work for you”, Studia Medioznawcze, 1, pp.139-144. Available at: http://dx.doi.org/10.33077/uw.24511617.ms.2017.68.418.
Perego, A. and Salgaro, A. (2010), “Assessing the benefits of B2B trade cycle integration: a model in the home appliances industry”, Benchmarking: An International Journal, 17(4), pp.616-631. Available at: http://dx.doi.org/10.1108/14635771011060611.
Schuh, G., Anderl, R., Gausemeier, J., Hompel, M. and Wahlster, W. (2017), Industrie 4.0 Maturity Index – Managing the Digital Transformation of Companies. Acatech STUDY. Available at: https://en.acatech.de/publication/industrie-4-0-maturity-index-managing-the-digital-transformation-of-companies/ (Accessed 20 March 2021).
Steenkamp, J.-B.E.M. (2020), “Global Brand Building and Management in the Digital Age”, Journal of International Marketing, 28(1), pp.13-27. Available at: http://dx.doi.org/10.1177/1069031x19894946.
Svadberg, S., Holand, A. and Breunig, K. J. (2019), “Beyond the Hype: A Bibliometric Analysis Deconstructing Research on Digitalization”, Technology Innovation Management Review, 9(10), pp.38-50. Available at: http://dx.doi.org/10.22215/timreview/1274.
Taiminen, H.M. and Karjaluoto, H. (2015), “The usage of digital marketing channels in SMEs”, Journal of Small Business and Enterprise Development, 22(4), pp.633-651. Available at: http://dx.doi.org/10.1108/jsbed-05-2013-0073.
Завантаження
Опубліковано
2021-06-20
Номер
Розділ
Підприємництво, торгівля та біржова діяльність
Як цитувати
Kala’lembang, A. (2021) “Роль цифровізації у підвищенні продуктивності МСП у пост-пандемічний період COVID-19”, Менеджмент та підприємництво: тренди розвитку, 2(16), pp. 101–110. doi:10.26661/2522-1566/2021-1/16-08.
