Системний огляд сучасних методик якісних досліджень
DOI:
https://doi.org/10.26661/2522-1566/2022-4/22-03Ключові слова:
гібридні методи, дослідження менеджменту, якісні дослідження, Skype, соціальні мобільні пристрої (SMD), VOIP, телеконференціїАнотація
Згідно з багатьма визначеннями, якісне дослідження передбачає значний міжособистісний контакт. Протягом усього процесу якісного дослідження, від стратегії до впровадження, ефективна комунікація є важливою. Незважаючи на те, що за останні кілька десятиліть з’явилися численні нові якісні дослідницькі інструменти, ті, що пов’язані з комунікаційними технологіями, виявилися найбільш важливими та впливовими. Оскільки доступної інформації про комунікаційні технології в якісних дослідженнях мало, ця стаття має на меті зробити огляд нових технологій, які зараз використовуються. Для цього автор проаналізував кілька літературних джерел з якісних досліджень. Як стало відомо з літератури, якісні дослідження досягли нових висот за допомогою сучасних методів. Тому якісні дослідники повинні бути в курсі останніх технологічних досягнень, щоб отримати максимальну продуктивність.
JEL Classification: А10, А12.
Посилання
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Ludwig, S., de Ruyter, K., Friedman, M., Bru¨ggen, E.C., Wetzels, M. and Pfann, G. (2013), “More than words: the influence of affective content and linguistic style matches in online reviews of conversation rates,” Journal of Marketing, Vol. 77 No. 1, pp. 87-103.
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Naylor, R.W., Lamberton, C.P. and West, P.M. (2012), “Beyond the ‘like’ button: the impact of mere virtual presence on brand evaluations and purchase intentions in social media settings,” Journal of Marketing, Vol. 76, pp. 105-120.
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Opdenakker, R. (2006). Advantages and disadvantages of four interview techniques in qualitative research. Forum: Qualitative Social Research, 7(4), Art. 11.
Patton, M. (2002). Qualitative research & evaluation methods. Thousand Oaks, CA: Sage.
Pettigrew, A.M. (1990), “Longitudinal field research on change: theory and practice,” Organization Science, Vol. 1 No. 3, pp. 267-292.
Pihlanto, P. (1994), “The action-oriented approach and case study method in management studies,” Scandinavian Journal of Management, Vol. 10 No. 4, pp. 369-382.
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Pretto, G., & Pocknee, C. (2008). In online project collaboration, we still have a long way to go. Melbourne, Australia: Ascilite.
Robson, K., & Robson, M. (1999). Your place or mine? Ethics, the researcher, and the internet. In T. Welland & L. Pugsley (Eds.), Ethical dilemmas in qualitative research (pp. 94-107). Aldershot, UK: Ashgate.
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2022-12-20
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Vivek, R. (2022) “Системний огляд сучасних методик якісних досліджень”, Менеджмент та підприємництво: тренди розвитку, 4(22), pp. 34–49. doi:10.26661/2522-1566/2022-4/22-03.
