Modern business trends in Ukraine and their impact on the HR-management system
DOI:
https://doi.org/10.26661/2522-1566/2025-4/34-11Keywords:
entrepreneurship, human resources management, business development, entrepreneurship trends, human resources, human resources strategyAbstract
Business in Ukraine is undergoing profound transformations driven by the war, integration with the European Union, and rapid digitalization, which together create a new context for business development and human resource management. These changes have introduced both critical challenges and unique opportunities, making the examination of their impact on personnel management systems highly relevant.
The purpose of this research is to explore current trends in Ukrainian entrepreneurship and to analyze their influence on human resource management, with particular emphasis on labor shortages, workforce migration, mobilization, and the adaptation of HR practices under unstable conditions. The study focuses on the interconnection between entrepreneurial transformation and human capital management strategies within the Ukrainian business environment.
The methodology is based on systemic and comparative analysis, combined with the synthesis of statistical data, legislative changes, and case studies of Ukrainian enterprises.
The findings highlight several key trends: the growth of start-ups and social enterprises, the increasing significance of the IT sector, and the expansion of remote and hybrid business models. These developments have direct implications for HR management, which must prioritize the recruitment and retention of qualified personnel, the support of employees’ psychological resilience, and the implementation of flexible and digitalized forms of work organization. The results confirm that effective human capital management has become a decisive factor for competitiveness and business continuity in wartime Ukraine.
The research is significant both scientifically and practically, as it provides a comprehensive perspective on entrepreneurship and HR management under systemic instability and offers practical approaches for strengthening business resilience and competitiveness during the war and in the post-war recovery.
JEL Classification: L26, M12, O15
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